About Harlow Clark

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So far Harlow Clark has created 2 blog entries.

How to Define What Your Target Market is for Content

Defining your target market can sound like a useful (if annoying) exercise—useful to get you to think about who uses your product or service, annoying because, well, doesn’t the product or service define the market? People looking for an immigration attorney won’t look in a list of dentists, and a word like drill will have [...]

By |2019-08-09T18:56:17-06:00July 3rd, 2018|Categories: Content Marketing|Comments Off on How to Define What Your Target Market is for Content

Why You Should Recycle Successful Content

Way back during my teaching days, I attended the annual meeting of the Rocky Mountain Modern Language Association, held that year in Santa Fe, New Mexico. (If you’re ever out that way treat yourself and drive out to the Bandelier National Monument.) One presenter talked about reusing materials in technical writing. She said that while [...]

By |2019-08-09T18:56:23-06:00April 10th, 2018|Categories: Content Marketing|Comments Off on Why You Should Recycle Successful Content