Content Promotion for SaaS Companies

Content Marketing for SaaS Companies: Content Promotion

  Content marketing is not a new idea. Since Benjamin Franklin first published Poor Richard’s Almanack in 1732, we have seen brands engaging with and promoting their products through the act of storytelling. But content marketing is much more than just telling stories. Content marketing is, according to Neil Patel, a long term strategy which […]

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Email Outreach & the Drafting Technique

Looking to refresh your outreach technique in 2016? Try the drafting technique. It’s a simple, but effective strategy that has the potential to create more shareable content, improve your relationships with media sites and bloggers, and increase your traffic. Here’s how you can try it out for yourself. In the world of content marketing, not only […]

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Giving Your Brand a Voice Through Your Employees

One of the perks of working in digital marketing is that there are so many different social media platforms to explore and use to connect companies with customers. With the ever-growing popularity of social media, I’m always surprised by how many businesses ignore a key component of their marketing strategy—their employees. Surprised? You shouldn’t be. […]

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Your Complete Guide to the Hashtag

The world of social media has exploded and with it, the beloved—or for some, the hated—hashtag has emerged. But what’s the point and how do you use them? A Quick Rundown of the Hashtag Hashtags (#) were first introduced to Twitter in 2007 when Chris Messina suggested the idea and as they say, the rest […]

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