»Danielle Schwager
Danielle Schwager
SEO/Social Media Specialist at Big Leap
Danielle is an Online Marketing Specialist at Big Leap. She specializes in content writing and outreach. In her spare time, she enjoys British television, creative writing, and celebrating obscure holidays.

Content Marketing for SaaS Companies: Content Promotion

 

Content marketing is not a new idea. Since Benjamin Franklin first published Poor Richard’s Almanack in 1732, we have seen brands engaging with and promoting their products through the act of storytelling. But content marketing is much more than just telling stories.

Content marketing is, according to Neil Patel, a long term strategy which seeks to […]

By |December 5th, 2016|Categories: Content Marketing, Digital Marketing for SaaS|

Create Great Contacts Through a Skyscraper Campaign

In the world of SEO and marketing, part of the job is creating great content that will not only grab the reader, but will be of value. Many times, that is easier said than done. However, it is possible—if you have the right tools and resources.

One of the best methods we’ve used to create unique […]

By |July 5th, 2016|Categories: Blogging, Content Marketing, Online PR|

Building Content Campaigns Around Current Events

In the world of SEO and content marketing, brands work to develop relationships and engagement with their customers. A lot of planning and strategy goes into digital marketing to ensure you create interesting and informative content for you readers. A digital marketer’s dream is to have their content go viral, though this is not an easy […]

By |February 4th, 2016|Categories: Content Marketing, Link Building|

Why Small Businesses Should Invest in Blogging

What do you think when someone mentions a blog? Perhaps you think it is a waste of time or not worth the effort. However, blogs can have a lot of benefits for small businesses when they are thoughtful and well-executed.

Businesses who choose not to invest in a blog are missing out on untapped resources. There […]

By |December 17th, 2015|Categories: Blogging, Content Marketing|

Email Outreach & the Drafting Technique

Looking to refresh your outreach technique in 2016? Try the drafting technique. It’s a simple, but effective strategy that has the potential to create more shareable content, improve your relationships with media sites and bloggers, and increase your traffic. Here’s how you can try it out for yourself.

In the world of content marketing, not only are […]

By |December 8th, 2015|Categories: Content Marketing, Online PR|

Giving Your Brand a Voice Through Your Employees

One of the perks of working in digital marketing is that there are so many different social media platforms to explore and use to connect companies with customers. With the ever-growing popularity of social media, I’m always surprised by how many businesses ignore a key component of their marketing strategy—their employees.

Surprised? You shouldn’t be. People […]

By |December 11th, 2014|Categories: Social Media|

Your Complete Guide to the Hashtag

The world of social media has exploded and with it, the beloved—or for some, the hated—hashtag has emerged. But what’s the point and how do you use them?
A Quick Rundown of the Hashtag
Hashtags (#) were first introduced to Twitter in 2007 when Chris Messina suggested the idea and as they say, the rest is history. […]

By |September 24th, 2014|Categories: Social Media|