Paid search (PPC) is an effective and valuable marketing tool in today’s online marketplace. With some well-written ads, you can show up above the organic listings and get in front of your potential customers. Grab their attention with a catchy headline and then make the close with a well-built landing page. Congratulations! You just made […]
When I first started learning paid search, I was taught to always link Google AdWords to Google Analytics whenever possible. By linking the two, you’ll find a variety of benefits. One of the best benefits is the ability to import goals. As search engine marketers, we want to be able to show our value through […]
Everyone is looking for a new way to reach customers and AdWords continues to deliver on ways to do it. Gmail sponsored updates have been around for a while but we want to make sure you are using it if it fits your product.
First off, what are Gmail Sponsored Promotions? Have you ever seen these […]
We all know by now that big data is a big deal. When you combine large pools of data, you can find previously hidden patterns that can lead to smarter business decisions and improved buy-in for new, innovative ideas.
While it’s easy to talk about data on an abstract level, it can be challenging for businesses […]