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A How-To Guide to Gmail Sponsored Promotions

Everyone is looking for a new way to reach customers and AdWords continues to deliver on ways to do it. Gmail sponsored updates have been around for a while but we want to make sure you are using it if it fits your product. First off, what are Gmail Sponsored Promotions? Have you ever seen […]

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1+1=3: Combining SEO and PPC for Big Data Insights

We all know by now that big data is a big deal. When you combine large pools of data, you can find previously hidden patterns that can lead to smarter business decisions and improved buy-in for new, innovative ideas. While it’s easy to talk about data on an abstract level, it can be challenging for […]

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PPC 101: Ad Extensions

When we first take on a new client, we are often asked to perform an audit of their Adwords account. One of the first things that I look at when performing an audit is ad extensions. It may not take a lot of time, but it can really enhance your ads. Their presence alone can […]

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