»Chad Pearman
Chad Pearman
Paid Search Analyst at Big Leap
Chad is a paid search analyst at Big Leap. His background centers around data analytics and optimization. He is an avid sports fan and movie buff.

How To Get Started with PPC for SaaS Companies

Paid search (PPC) is an effective and valuable marketing tool in today’s online marketplace. With some well-written ads, you can show up above the organic listings and get in front of your potential customers. Grab their attention with a catchy headline and then make the close with a well-built landing page. Congratulations! You just made […]

By |October 24th, 2016|Categories: Digital Marketing for SaaS, PPC|

A Step-by-Step Guide to Linking Google AdWords to Google Analytics

When I first started learning paid search, I was taught to always link Google AdWords to Google Analytics whenever possible. By linking the two, you’ll find a variety of benefits. One of the best benefits is the ability to import goals. As search engine marketers, we want to be able to show our value through […]

By |May 16th, 2016|Categories: PPC, Tools|

A How-To Guide to Gmail Sponsored Promotions

Everyone is looking for a new way to reach customers and AdWords continues to deliver on ways to do it. Gmail sponsored updates have been around for a while but we want to make sure you are using it if it fits your product.

First off, what are Gmail Sponsored Promotions? Have you ever seen these […]

By |April 4th, 2016|Categories: PPC|

1+1=3: Combining SEO and PPC for Big Data Insights

We all know by now that big data is a big deal. When you combine large pools of data, you can find previously hidden patterns that can lead to smarter business decisions and improved buy-in for new, innovative ideas.

While it’s easy to talk about data on an abstract level, it can be challenging for businesses […]

By |May 8th, 2015|Categories: PPC, SEO, Tools|

PPC 101: Ad Extensions

When we first take on a new client, we are often asked to perform an audit of their Adwords account. One of the first things that I look at when performing an audit is ad extensions. It may not take a lot of time, but it can really enhance your ads. Their presence alone can […]

By |April 21st, 2015|Categories: Marketing, PPC|