Demystifying Digital Marketing – Big Leap’s Core 4

Being transparent as a digital marketing agency may seem counterintuitive—why would you reveal your secret recipes? Like a restaurant with a 20-page menu, digital marketing agencies are often tempted to try and serve every imaginable “dish” for fear of losing even one opportunity. The problem with this philosophy is that clients will often leave with […]

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How to Succeed at Content Marketing

How to Succeed at Content Marketing for Your SaaS Company

Content marketing has become a buzzword in the digital marketing space, yet it’s often misunderstood and misapplied. To help you really nail content marketing for your SaaS company, let’s start at the beginning: What is Content Marketing? Content marketing is about delivering the right kind of content to your customers relevant to their specific needs […]

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SEO for SaaS Companies

How to Use SEO to Generate Leads for Your SaaS Company

You’ve probably heard a lot about search engine optimization, and you may be wondering, “what’s the big deal?” In the SaaS industry, you know how important solid data is. When you invest in marketing, you need to know that it will generate x in revenue (or leads). The key to running an SEO campaign for […]

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The SEO’s Ultimate Guide to Entities and Keywords

The relationship between these two terms—keywords and entities—is important in a post-Penguin SEO world. To properly optimize your website for modern search engines, including Google, you need to consider both keywords and entities and how to use them strategically in your content. Let’s start off with definitions. Define a keyword in 5 words or less […]

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The Big Leap 12 Step Program for Excellent Content Creation

Like a recovering addict’s 12-step program, a sustainable content strategy needs to be constantly re-evaluated and re-assessed. You never leave the program—you’re an addict for life. These 12 steps for content marketers are intended to be applied and re-applied, with adjustments made as you go. It’s a never-ending wheel of content creation that will roll […]

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How to Do Social Media For a Small Business

Over one billion people use Facebook every month. That number may be a little deceiving, because reaching those people is harder than you might think. There’s enormous potential to using social media for business, but it’s not as simple as creating a profile and expecting the “likes” and “shares” to come pouring in. If you’ve […]

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