Being transparent as a digital marketing agency may seem counterintuitive—why would you reveal your secret recipes? Like a restaurant with a 20-page menu, digital marketing agencies are often tempted to try and serve every imaginable “dish” for fear of losing even one opportunity. The problem with this philosophy is that clients will often leave with [...]
December 20th, 2017 Google Update: Google has recently expanded the character length of meta descriptions to 320 characters. You'll notice a change in the SERP's, where instead of there being 2 lines of a meta description, there can be 4-6 lines of meta description length. Make sure to look through your meta-data and update [...]
Content marketing has become a buzzword in the digital marketing space, yet it’s often misunderstood and misapplied. To help you really nail content marketing for your SaaS company, let’s start at the beginning: What is Content Marketing? Content marketing is about delivering the right kind of content to your customers relevant to their specific needs [...]
You’ve probably heard a lot about search engine optimization, and you may be wondering, “what’s the big deal?” In the SaaS industry, you know how important solid data is. When you invest in marketing, you need to know that it will generate x in revenue (or leads). The key to running an SEO campaign for [...]
What does a paper airplane toss, a waffle truck, and a scavenger hunt all have in common? As it turns out, Big Leap’s Open House celebration on August 29th, 2016, featured all that and more! Our Brand New Digs! We’ve moved to an amazing new office, and we wanted to break it it with a [...]
The relationship between these two terms—keywords and entities—is important in a post-Penguin SEO world. To properly optimize your website for modern search engines, including Google, you need to consider both keywords and entities and how to use them strategically in your content. Let’s start off with definitions. Define a keyword in 5 words or less [...]
Like a recovering addict’s 12-step program, a sustainable content strategy needs to be constantly re-evaluated and re-assessed. You never leave the program—you’re an addict for life. These 12 steps for content marketers are intended to be applied and re-applied, with adjustments made as you go. It’s a never-ending wheel of content creation that will roll [...]
Over one billion people use Facebook every month. That number may be a little deceiving, because reaching those people is harder than you might think. There’s enormous potential to using social media for business, but it’s not as simple as creating a profile and expecting the “likes” and “shares” to come pouring in. If you’ve [...]
One of the biggest challenges facing digital marketers in 2015 is how to measure success. It’s not as simple as putting up a website and watching your business grow; digital marketing requires a large investment of time and resources. If you don’t have a solid process for measuring success then how can you be sure [...]