Cover Your Market: Digital Marketing Built for Insurance Agencies

Move beyond referrals and low-quality leads with strategies built to win visibility today and deliver measurable policy growth tomorrow—through proven digital marketing strategies for insurance agencies.

As your growth partner, we’ll guide you there.

Talk to a Strategist

Your Brand-Led Performance Marketing Partner

Is your agency outspent by competitors and outranked by disruptors? Do you currently have fragmented marketing with zero clarity? Are you left with an unscalable lead engine, growth stalls, and a suffering valuation?

For more quotes, bound policies, and long-term growth you can measure, choose Big Leap.

A Growth Partner Built on Trust

We help insurance agencies cut through the noise by pairing brand visibility with measurable growth. Every impression earns its keep, fueling a pipeline you can trust to scale.

With 17+ years of experience growing agencies like yours, we’re proud to have a team of dedicated product, account, and creative managers who get the job done. Turn every connection into measurable growth.

Full-Funnel Digital Marketing Services

We build strategies that command the right attention today, and then we turn that visibility into phone calls, form fills, and signed policies.

Conversion Starts at Consideration

Awareness Consideration Qualification Purchase Confirmation Advocacy Evangelism EARNED REV OPS AI SEO DIGITAL PR
  • Build visibility among a broad audience
  • Introduce potential customers to your brand
  • Generate initial interest
  • Attempts instant conversion
  • Targets 5% ready to buy
  • Dependent on being discovered in a highly-competitive marketplace
  • Achieves incremental conversion
  • Targets 95% ready to listen
  • Dependent on being remembered when faced with increasing noise

Why Big Leap

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Ideal Partnership

Before we recommend a strategy, we invest in discovery. Our front-end research uncovers gaps competitors miss, so you know your budget is tied to the right growth levers.

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Tech Stack

We utilize industry-leading tools and technology, avoiding the limitations of proprietary systems. You always retain full ownership of your data and information.

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Custom Approach

No shortcuts. No one-size-fits-all. Every campaign is custom-built to earn results you can showcase today and systems you can trust for the long run.

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Client Retention

We are honored to have many long-term client relationships built on trust, reflected in our impressive 95.3% client retention rate.

Client Success Stories

Review our case studies to see how we’ve achieved big results for our clients.

What Our Clients Are Saying

“Big Leap has helped us consistently improve our SEO rankings and increase our organic traffic and revenue. Since they have joined the team (about a year ago) we have more than doubled the amount of revenue from organic sources.”

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“I never fail to be impressed by the professionalism and positive attitude of my Big Leap team. They take a humble approach to SEO, consistently over-delivering on results, working honestly and creatively to solve problems. Whether they are working with our developers, or working with our other agencies and teams, I trust the Big Leap team as much as I would trust my own internal team.”

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“We worked closely together on auditing the website, building a prioritized list of what we needed to tackle – from keywords to content – and what would drive the most impact. They spend hours keeping up on the latest so I don’t have to make recommendations based on what would help our brand – not generic advice but tailored to our industry and vertical. Any feedback has always been ingested and resulted in changes that have made our collaboration even better. The team at Big Leap has truly risen to every challenge and has made us better for it.”

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“The Big Leap team has played a vital role in growing our national and local organic digital presence, helping us surpass our competition. They’re always looking for areas of improvement, and they are transparent about the results. They have been a great and seamless team to work with and can quickly pivot priorities when needed.”

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“Their level of transparency sets them apart. It’s a trait that’s increasingly important in the SEO industry, so I truly respect their openness and honesty.”

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“Big Leap is highly competent at content optimization and keyword research. They effectively allocate resources to maximize results. One of their content pieces is among our site’s five most-viewed pages. Overall, they’re a group of smart people who know SEO strategy.”

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“The workflow was seamless. They acted as a part of our internal team and went the extra mile to assure we were happy with the results. I really appreciate Big Leap’s level of expertise. They can solve complex problems in a timely manner.”

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An Award-Winning Marketing Agency

Our digital marketing services are backed by a collection of awards, glowing reviews, and results that stand on their own. What can we say? A little trust and transparency go a long way.
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FAQ: Digital Marketing for Insurance Companies

The best way to earn quality leads is through a brand-led performance marketing approach. Buyers don’t become customers instantly—they move through stages of awareness and trust. Instead of flooding the market, we nurture strategic messages that keep you top of mind, so when prospects are ready to buy, they come to you.

The answer depends on the needs and objectives of your agency. Upon discussion, our team will craft a digital marketing strategy encompassing Local SEO, AI SEO, RevOps, Content Marketing, and other services. Establishing a custom strategy is our strong suit and the reason why insurance agencies hire us.

Local SEO is key. Optimizing your Google Business Profile, earning positive reviews, and creating city- or zip-specific landing pages help you rank higher in “near me” searches. We combine these tactics with geo-targeted strategies so your agency stands out against both local competitors and national carriers.

AI-powered search is changing consumer behavior. We optimize your site and content for AI Overviews, conversational queries, and schema. That way, tools like ChatGPT and Google’s AI results pull directly from your agency. This ensures you stay visible as search behavior evolves.

It depends on your campaign goals. There are various types of paid ads (e.g., paid search, display ads, social ads, etc.). After discussing your goals and target audience, our dedicated Paid Advertising team will help you launch relevant ads that fit your needs.

PPC budgets vary from business to business and can range from $100 a month to $10,000 or more. Before setting an arbitrary PPC budget, consider key variables such as industry competitiveness, keyword search volume, target audience, sales goals, and others.

Look for an agency that:

  • Understands the insurance buyer journey
  • Knows how to command attention long before your customer is ready to buy, ensuring that when the time comes, you’re the obvious choice.
  • Builds custom, data-driven strategies for your market
  • Knows compliance and regulations
  • Provides transparent reporting tied to quotes and policies.
  • Focuses on more than traffic—we deliver qualified leads, policy growth, and pipeline clarity.

RevOps (Revenue Operations) integrates your marketing, sales, and CRM data so you can see which campaigns drive real revenue. For insurance agencies, we:

  • Attribute leads to quotes and policies.
  • Diagnose funnel gaps and optimize conversion rates.
  • Build dashboards that scale across multiple locations.

With RevOps for insurance brokers, you finally know where to invest your marketing dollars for maximum impact.

We measure everything—from clicks and calls to quotes and bound policies. Custom dashboards give you the clarity to report wins with confidence, while RevOps attribution delivers the discipline and proof you need to scale with certainty.

Most clients see results within 6 to 12 months, though the exact duration varies depending on several factors, such as:

  • Site age
  • Competitiveness of your industry
  • Current state of your website’s SEO
  • Quality of your content
  • Effectiveness of your strategy
  • Overall reputation of your business
  • Online objectives

While on-site technical SEO enhancements can show results quickly, deeper initiatives like content and link-building take longer to compound. That’s why Big Leap delivers early visibility gains you can showcase in weeks, while laying the disciplined foundation that scales growth year after year.

Get Discovered, Remembered, and Signed.

Take the first step toward maximizing your agency’s potential.

Leverage Big Leap’s quality services to win back control of your market. Our team looks forward to discussing your needs and goals.

Let’s Talk About You

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