Scaling Organic Efforts to Bolster Leads & Authority
An SEO Case Study on Awardco
Project Overview
3.5 million+
Surge in Impressions
266.7%
Increase in Page-one Keywords
181%
Jump in Demo Leads
| Website | https://www.awardco.com/ |
| Industry | SaaS |
| Value Provided | Increase in leads, keyword rankings, and brand authority |
Project Overview
As a fast-growing software-as-a-service (SaaS) company in the employee recognition space, Awardco knew it had a great product. To fuel that growth with a stronger digital footprint, the team saw an opportunity to enhance its SEO strategy. By building a more robust infrastructure, Awardco aimed to capture high-value keywords and own the brand moments that influence buyer perception and trust.
In today’s digital-first landscape, visibility equals validity. Awardco needed more than surface-level SEO. The company needed a strategic partner who could reinforce its market leadership and brand narrative at every digital touchpoint.
Awardco turned to Big Leap to build a digital foundation that could scale with its growth. The result? A powerful boost in brand trust, visibility, and, most importantly, confidence. Together, we drove an 181% increase in organic leads, among other lucrative gains.
Our Strategy
Our Strategy
Connecting Awardco’s brand story with measurable performance outcomes involved focusing on three main areas: SEO, content, and international visibility. As a member of the Awardco team stated, “Big Leap got down in the trenches and were willing to adjust strategies and objectives on the fly.”
Identifying SEO Opportunities to Boost Performance and Visibility
We began identifying where Awardco was falling behind competitors and where we could start earning quick wins. The Big Leap team pulled several SEO levers, including:
- Keyword gap analysis
- Striking distance opportunities
- Featured snippet optimization
- Schema recommendations and fixes
- Parameters and deadweight audit
Creating Content That Connects and Converts
From there, we filled keyword gaps and built and optimized content that aligned with user intent and Awardco’s unique positioning in the recognition space:
- High-impact landing pages, blog content, and guides
- On-page optimization to reduce cannibalization and improve clarity
- Adjustments for Google’s helpful content and E-E-A-T updates
- Strategic link building to amplify content reach
Improving International Site Versions
One of Awardco’s key goals was to expand its reach nationally and internationally. We optimized subdomains for their international sites to support this expansion and elevate Awardco’s organic visibility in new markets.
This involved creating content for language variants, fixing schema markups, and auditing hreflang tags.
Awardco has been a fantastic client to work with. Our relationship has evolved to the point where we truly feel like an extension of their team. It’s been exciting to see their growth and be able to support them as they scale.
Spencer Bierman
Director of SEO
Results
The Results
Our strategy didn’t just move the needle; it changed Awardco’s digital game. Awardco’s digital visibility now mirrors the strength of its product, making it easier for the market to understand, trust, and choose it.
- In just over three years, Awardco’s demo leads from organic traffic jumped 181%, with 66% year-over-year growth between 2024 and 2025.
- Page-one keyword rankings increased by 266.7% over two years.
- Total impressions surged by 154%, equating to over 3.5 million additional impressions in just one year.
Most recently, Awardco raised $165 million in a Series B funding round, officially surpassing a $1 billion valuation. This milestone underscores the company’s leadership and innovation in the employee recognition space.
As their growth partner, Big Leap is proud to support this momentum, amplifying Awardco’s exceptional brand and helping drive credibility, authority, and continued success across the digital landscape.
Scale Smarter with Big Leap
Awardco’s success story demonstrates the power of brand trust and organic performance working hand-in-hand. With the right strategy, you don’t have to choose between visibility and value—you can have both.
Big Leap’s team was built to help fast-growing brands build digital foundations that scale, convert, and endure. Whether you’re looking to boost leads, heighten authority, or close the gap between brand and performance, we’re here to help.
Let’s build your next success story. Start your journey with Big Leap.
Here’s the thing about our PPC agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.
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