Big Leap Digital Marketing for Optometrists

Be the Clear Choice for Vision Care

Stay top-of-mind without the stress of chasing leads. Let people remember and come to you.

Talk to a Strategist

“Big Leap has been a great partner. They have become like an extension of our team rather than a vendor that you rarely hear from. We’re in constant communication between both teams and work on a multitude of projects together at all times. Big Leap has also been easy to integrate into projects with other partners of ours, expanding our marketing team’s capabilities.”

—Visionworks

Illuminate Your Optometry Brand in a Strategic Light

Clicks come and go—but you’re building something bigger. By leaning into brand-led performance marketing, you can create sustainable growth that adapts with search, AI, and audience shifts. That’s how your brand stays top-of-mind today and tomorrow.

As your growth partner, our team is here to help you achieve that.

Conversion Starts at Consideration

Awareness Consideration Qualification Purchase Confirmation Advocacy Evangelism EARNED REV OPS AI SEO DIGITAL PR
Awareness Consideration Qualification Purchase Confirmation Advocacy Evangelism EARNED REV OPS AI SEO DIGITAL PR
  • Build visibility among a broad audience
  • Introduce potential customers to your brand
  • Generate initial interest
  • Attempts instant conversion
  • Targets 5% ready to buy
  • Dependent on being discovered in a highly-competitive marketplace
  • Achieves incremental conversion
  • Targets 95% ready to listen
  • Dependent on being remembered when faced with increasing noise

Why Choose Big Leap as Your Growth Partner

We understand the pressure of driving growth in an evolving market. With 17+ years of experience and in-house experts across every channel, we help brands find their footing to accelerate and stay agile.

Strategy-First Roadmaps

Your goals guide everything we do. During the discovery phase, we learn your needs, challenges, and growth targets to lay a firm groundwork.

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Brand-Led Performance

We align top-of-funnel storytelling and bottom-of-funnel optimization, so every campaign builds your brand and drives results.

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AI-SEO & Content

We optimize your site and content for AI-powered queries so you’re seen everywhere people search

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RevOps Alignment

We connect every marketing dollar to real outcomes, giving you visibility into revenue, growth, and impact.

A Partner That Proves Your Worth.

We thrive in helping vision care leaders in all capacities earn the confidence, measurable outcomes, and milestones they deserve. The results? More clarity, control, and growth in your hands.

Retail Eyewear

Patient-centered marketing that nurtures trust, boosts retention, and strengthens referrals

Practice Owners

Targeted strategies that lower acquisition costs while driving valuable, sustainable sales

Regional Brands/Multi-Location

Scalable campaigns that unify your brand, drive consistency, and capture market share

Our Digital Marketing Services for Eye Care Practices

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AI SEO

Stay current with the latest search engine and LLM algorithm updates with our team of AI SEO experts. We’ll use AI-friendly strategies to craft new content and enhance existing pages.

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Local SEO

Local SEO isn’t just about showing up—it’s about filling chairs. By optimizing your listings and reviews, we make sure local patients don’t just find you; they choose you.

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Content Marketing

Content creates opportunities to connect queries with your practice. We’ll execute effective content marketing by crafting original, high-quality pieces that match your unique strategy.

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Paid Ads

Always be on potential customers’ minds with consistent, targeted ads. Paid advertising maximizes your organic efforts and drives higher-intent leads to achieve better ROI.

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RevOps

Our RevOps team diagnoses what’s ailing your ROI, prescribes data-backed strategies, and aligns your marketing, sales, and customer experience for healthier growth.

Visionary Results

See the difference a clear strategy can make. Here’s how we achieved a variety of significant results for Visionworks.

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What Our Clients Are Saying

“Big Leap has helped us consistently improve our SEO rankings and increase our organic traffic and revenue. Since they have joined the team (about a year ago) we have more than doubled the amount of revenue from organic sources.”

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“The Big Leap team has played a vital role in growing our national and local organic digital presence, helping us surpass our competition. They’re always looking for areas of improvement, and they are transparent about the results. They have been a great and seamless team to work with and can quickly pivot priorities when needed.”

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“I never fail to be impressed by the professionalism and positive attitude of my Big Leap team. They take a humble approach to SEO, consistently over-delivering on results, working honestly and creatively to solve problems. Whether they are working with our developers, or working with our other agencies and teams, I trust the Big Leap team as much as I would trust my own internal team.”

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“The workflow was seamless. They acted as a part of our internal team and went the extra mile to assure we were happy with the results. I really appreciate Big Leap’s level of expertise. They can solve complex problems in a timely manner.”

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“Their level of transparency sets them apart. It’s a trait that’s increasingly important in the SEO industry, so I truly respect their openness and honesty.”

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“We worked closely together on auditing the website, building a prioritized list of what we needed to tackle – from keywords to content – and what would drive the most impact. They spend hours keeping up on the latest so I don’t have to make recommendations based on what would help our brand – not generic advice but tailored to our industry and vertical. Any feedback has always been ingested and resulted in changes that have made our collaboration even better. The team at Big Leap has truly risen to every challenge and has made us better for it.”

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“Big Leap is highly competent at content optimization and keyword research. They effectively allocate resources to maximize results. One of their content pieces is among our site’s five most-viewed pages. Overall, they’re a group of smart people who know SEO strategy.”

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Award-Winning Digital Marketing Agency

FAQs for Digital Marketing for Vision Care

It’s a strategy that integrates brand building and performance marketing. Rather than choosing one or the other, you align both so branding supports performance metrics (like clicks, conversions, patient volume) and performance feedback strengthens your brand. The goal is to build a sustainable growth engine.

Read: Brand vs. Performance Marketing Isn’t the Real Debate—It’s the Execution Gap

Optometrists and vision care leaders can optimize for local searches, manage reviews, and create helpful content that drives patients from search to appointment. It’s about creating campaigns that align with your funnel. That way, when people need eye care services, you’re the one they think about and pursue.

Paid ads get you lucrative online real estate in channels where your target audience hangs out. This impactful tactic bolsters your organic efforts while directly reaching people actively looking for vision care services like yours.

The cost of SEO for optometry clinics varies depending on the agency and the scope of your needs. For a single project, it can range from $5,000 to $50,000; retainers or monthly packages can also cost $5,000 to $50,000 per month.

Local SEO is an SEO strategy focused on attracting local online traffic to a vision care practice or business. The keywords focus on specific locations to bring in prospective patients looking for vision care in their area.

Absolutely. Vision care AI strategies are crucial for the current search engine landscape. As AI advances and search engine strategies evolve, people use it to research. You want to appear as one of the sources AI uses to generate answers.

Be Remembered, Not Just Discovered

Imagine lower costs, increased trust, and marketing that finally delivers impactful revenue. That’s what real growth looks like. And you’re the one who made it happen.

All of this starts here with three key steps:

  1. Schedule a Discovery Call
    Let’s talk goals, roadblocks, and opportunities.
  2. Get a Custom Brand-Led Performance Strategy
    Let’s fuel your pipeline and elevate your brand.
  3. Scale with Confidence

Let’s launch campaigns that deliver today’s wins and tomorrow’s growth.

Let’s Talk About You

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