Multi-Location & Franchise Marketing: Strategies That Earn Local and National Attention

Don’t Just Appear in Local Search. Be Remembered in Every Market.

Unify strategy at scale so each location is visible, credible, and remembered. Balance brand-led authority with local relevance to deliver measurable attention across every market.

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Multi-Location Digital Marketing Services That Deliver

Our team combines local digital tactics with national strategies to boost your visibility. With expertise in multi-location marketing, we use targeted approaches to connect your business with nearby customers.

Site Audit

Our SEO and Paid Advertising audits evaluate the health of your site and identify areas to capitalize and improve on. This lays the groundwork for a successful campaign.

Competitor Analysis

Have a competitor that’s consistently in your peripheral vision? Let’s evaluate their strategy to find lucrative opportunities and help you stand out from the crowd.

Local SEO

We’ll optimize your individual location pages and local citations to deliver profitable exposure and more visibility to your locations—not just your brand name.

Content Marketing

Our content marketing team will craft original, cohesive content across multiple locations. The goal is to help you win visibility, trust, and quality traffic.

Conversion Rate Optimization

The buying journey is never a linear one. With a clear and consistent user experience thanks to CRO, you can turn site traffic into conversions.

Paid Search Ads

Maximize your online organic efforts with multi-location PPC. Offering guaranteed local reach, paid search drives higher-intent leads, helping you achieve higher ROI.

Paid Social Ads

Promoting your brand across social media channels reaches your target audience right where they already spend their time online.

Retargeting Ads

We don’t give up on leads, leading them along the buyer journey until they’re ready to click and make contact.

Choosing Big Leap for Your Multi-Location Strategy

When you partner with Big Leap, you can stop stressing about marketing multiple locations. Our team will become an extension of your team, allowing you to devote more time to other critical areas of your business.

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What Our Clients Are Saying

“The Big Leap team has played a vital role in growing our national and local organic digital presence, helping us surpass our competition. They’re always looking for areas of improvement, and they are transparent about the results. They have been a great and seamless team to work with and can quickly pivot priorities when needed.”

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“Their level of transparency sets them apart. It’s a trait that’s increasingly important in the SEO industry, so I truly respect their openness and honesty.”

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“Big Leap has been a great partner. They have become like an extension of our team rather than a vendor that you rarely hear from. We’re in constant communication between both teams and work on a multitude of projects together at all times. Big Leap has also been easy to integrate into projects with other partners of ours, expanding our marketing team’s capabilities.”

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“They get results, they are ethical, they are transparent. They see what you need to do and partner with you to accomplish your goals. After years of working with them – I trust them completely.”

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“I never fail to be impressed by the professionalism and positive attitude of my Big Leap team. They take a humble approach to SEO, consistently over-delivering on results, working honestly and creatively to solve problems. Whether they are working with our developers, or working with our other agencies and teams, I trust the Big Leap team as much as I would trust my own internal team.”

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Multi-Location Digital Marketing Services FAQs

Quality digital marketing dips its toes into the best of both worlds—SEO and PPC.

  • SEO focuses on optimizing your site to help it rank for various national and local search terms. When these key terms are accompanied by helpful and engaging content, search engines prioritize your site pages, helping them rank better for relevant search results.

This means the right site pages will show up for the right local users looking for products/services just like yours.

  • PPC helps you gather qualified leads fast. PPC puts your brand right in front of potential customers. SEO builds organic visibility over time, but PPC delivers fast results by getting your website seen by your target audience now. Think of it as short-term acceleration vs. long-term growth.

With both at the forefront of your online strategy, you can unlock the tools you need to gain the authority and trust your business deserves.

Digital marketing for multi-location businesses presents unique challenges and opportunities compared to single-location businesses. Overall, it requires taking into account each location’s needs while ensuring consistency and accuracy across all platforms.

This entails leveraging more SEO and PPC levers—specifically national and local tactics. Doing both allows you to strike the right balance between national and local visibility.

Let’s say you’re a business wanting to elevate its online presence. Not only do you need to optimize your national brand presence, but you also need to optimize your 700 or so local microsites.

This merits creating an SOP to strategically create localized content and keywords for each location.

It generally takes 6 to 12 months to see results. Keep in mind this is an average estimate. The time frame depends on how old your site is, the type of work it needs, and your online goals.

On-site technical SEO improvements can sometimes produce results quickly, but improving relevance and building overall website authority take time to see results.

Multi-location SEO targets each specific location with tailored strategies such as optimizing individual location pages, creating local backlinks, and managing location-specific reviews.
This helps your business rank higher in local search results, ensuring you stand out against competitors in each region, attract more local customers, and boost foot traffic or conversions.

Key strategies for multi-location SEO include creating optimized local landing pages for each location, ensuring consistent NAP (Name, Address, Phone number) data across all platforms, managing Google Business Profiles, local keyword research, and building local citations.
These tactics help improve your search visibility and relevance in each target area.

Strategies include creating geo-targeted ad campaigns, developing localized landing pages, using location-based keywords, adjusting bids based on geographic performance, and utilizing ad extensions like location extensions to display your business address.
These ensure your ads reach the right audience in each location and deliver higher ROI for your advertising spend.

Elevate Your Local & National Visibility with Multi-Location Digital Marketing

Get in touch with a Big Leap multi-location expert to discuss your needs, pain points, and goals. We’d love to see if we’re a good fit for you.

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