Protein for the Rest of Us: The Tide Treats Origin Story

Johnny: I had the idea in October of 24, a year and a half later. Today we are doing a roadshow with Costco. I just got an email an hour ago that we’re going to be in about 150 Smith’s grocery stores.

Coby: Nice. Hey, Rob Fauver! What’s up? Yeah.

Rob: What’s going on?

Coby: Hey, Johnny, you want to go get a treat? Let’s do it, man. All right, let’s go.

Nicole: Hi, it’s producer Nicole Denson. Today we’re talking with Johnny Fauver, founder of Tide Treats. What started as a simple idea has quickly grown into a rising brand in the nutrition space. Tide treats is rethinking what healthy snacks can be. Delivering protein pack options that tap into the nostalgia of a classic Rice Krispie treat without sacrificing flavor or quality. As a former financial advisor, he knows a thing or two about discipline and long term thinking. And as a husband and dad, building something that fits real life at its core, Tide Treats is built on the belief that taking care of yourself shouldn’t feel like a chore. Back to the show.

Coby: So, Johnny or John? Johnny. Now, what’s the story behind that? Why?

Johnny: You know, my grandpa calls me John. My family actually calls me Jay.

Coby: I know, your dad he threw me off the first time. It’s like, oh, okay. I get it. Yeah, I get it. My family calls me Jay.

Johnny: I try to go by John when I got into the professional field. Yeah, I started my career, and it’s just too formal. You know, my dad’s like, you know, my dad. He’s like a Robbie, and I’m a Johnny. And, you know, it’s just kind of fits our personality.

Coby: See, it’s interesting that you say your dad’s like a Robbie because, this is my take on your pops. We would go. And in fact. Interesting story. Well, we worked at Gray in San Francisco. We would go and grab soup or something on a weekly basis. Yeah, right. Once a week, for a period of time, I actually worked with him on a project at Gray like a technology project that we wanted to do some technology stuff early on. Anyway, and so we would go for lunch and we would have these great philosophical discussions. Awesome. Which was part of the inspiration for this format podcast. Awesome. So in a roundabout way, it’s kind of closing the loop, but my recollection of those is that your dad’s got a steel trap for mine, so he’s happy and just bright and sunny, but like, there’s a lot of depth and there’s a steel trap in there. So it’s like a, it’s like furry and fun, but like, sharp for sure. So I can’t see him as a Robbie, but he’s Rob.

Johnny: He is. Right, right. It’s he’s got that kind of on the outside that that bubbly exterior. But you’re right. He’s a philosophy major. At the same.

Coby: Yeah, I know, I remember that.

Johnny: It’s kind of got that weird dichotomy going where it’s like fun but serious, right.

Coby: I remember he would be fun and then I would there was one part in particular where, we were talking about religion or whatever, and I and I stated a premise, a first principle, as if it’s something that we both agreed. I was like, so we both know that because I was making argument and he’s like, and he went from, you know, hey man to like and you know, when he does it, he stop smiling and he gets serious. He gets that serious. Look, you know what I’m talking about. Yeah. And he’s like and I forgot what he said. But it was basically.

Johnny: I don’t agree with that.

Coby: Why do you assume, you can’t assume that? Here’s the reasons you can’t assume it and I was like whoa oh okay. Yeah.

Johnny: Well that’s what it’s like growing up with him, right? Like, you know, you say things like you’re mad at me. He’s like, you can’t assume that. I know you just yelled at me. What do you mean?

Coby: I know Even today.

Johnny: It’s like everything is like, well.

Coby: You know. Yes, yes. Well, he’s like, well, actually.

Johnny: You know, if you think about it from a Socratic method, I’m like.

Coby: Yes

Johnny: Oh be quiet, you know.

Coby: I love it. So, so tell me about what’s going on. So start at the beginning. Where do we go? So how did you start Tide Treats? Why did it start?

Johnny: Great question. So I was in finance for about ten years okay. And I yeah I was in asset management. I was managing clients portfolios. My wife and I had bounced around as I worked up the corporate ladder. We gone from we got married at BYU, we went we moved up to Salt Lake. Then we moved to Oregon, then moved to Nevada, then Texas. And so we’d bounced all over as I was kind of working on my finance career.

Coby: Yeah.

Johnny: With our third daughter, with our third child, my daughter, who was born, we decided we want to be closer to family. So we moved back to Utah to be closer to my parents. Which is funny because right after we moved up to Utah, they moved. Yeah, we were here for three months and then they got out of Utah. But right around that time, I was feeling kind of just disillusioned with the market, maybe with with finance in general. And, you know, I’d watched my dad start a business and do his own thing and kind of create his own path. And I think I kind of always had that vision for myself as well. My wife says it’s just because I’m anti authority. I don’t know if I can say that.

Coby: Well, I mean

Johnny: She thinks I just don’t like to follow rules and do what people tell me to do. So she says, entrepreneurship was the only viable path for me in the long run. But I kind of got sick of finance. And so I said, hey, I think I’m going to start a company. And, you know, I’d had a list of 30 ideas on my phone that I’d been playing around with for the last five years. And I looked at my wife and I said, you know, what about protein bars? I think I’ve got this idea for a protein bar. And she said, let’s do it. And so I.

Coby: Really so the permission came from the misses

Johnny: Me. Yeah, absolutely.

Coby: You kind of need the permission

Johnny: You kinda do before I tank our credit score. And blow up our account.

Coby: Yeah When was this?

Johnny: This was, just in April or October of 24.

Coby: So you’ve had a really meteoric rise then to where you are now. So. So fast forward. I want to know, like all about it. But yeah, fast forward from then to now. Well, okay. Before that, so you had an idea for a protein.

Johnny: Had the idea for a protein bar. So, you know, and I’ll just fast forward real quick. So we, we I had the idea in October of 24, a year and a half later today we are doing a roadshow with Costco. I just got an email an hour ago that we’re going to be in about 150 Smith’s grocery stores.

Coby: Nice

Johnny: You know, we’re talking with regional grocers, we’re talking with Harmons, we’re talking with Maverik gas stations, we’re talking with Planet Fitness. So there’s a lot going on. I mean, we’ve come a long way in a year and a half. It’s been pretty amazing starting out, though. I had no consumer packaged goods experience. I mean, I saying that I knew nothing about this industry, it would be an exaggeration, right? I knew nothing, it’d be so like someone saying, hey, do some algebra and you’re like, what’s math, right? I never even heard of it. Basically. And so so I just had an idea. I knew what I wanted out of a protein bar, and I kind of had this idea of what it would look like. It tastes like. And, you know, what kind of functional ingredients we would use. But obviously, it is funny. My brother asked me one day he’s like, well, you can’t you just make these in your kitchen? And I was like, tell me, how are you going to get 20? How do you know it’s got 25g of protein in it, right. How do you know it’s got six grams of fiber, right. How do you know exactly? You know how many carbohydrates are in it. You don’t know that. And you can’t push a product out to the market at scale unless you do. So I had the idea and I just started picking up the phone and calling food science labs because I knew that you know, I can’t make something like this. I can’t make a protein bar that looks the way I want. And so I started calling food science labs, and eventually I probably called 50 and finally got some folks out in Florida. I told them my idea and they said, let’s do it. And so they took a chance on me and we did about six months of R&D. We, you know, we played around with what type of protein we’re using. And, and, the Rice Krispie treats are protein, rice Krispie treats. But there’s different crisps that you can use. Some are long grain and some are short grain. Some are pearl shaped and some are oval shaped.

Coby: Wow.

Johnny: Yeah, there’s a bunch of so I learned a lot about R&D. We did about six months of R&D

Coby: Sounds like I don’t know a whole lot about CPG either

Johnny: There’s a lot that goes into it. You know we played around with you know, where does our source fiber come from. How do we sweeten them or are they sweetened with allulose or sucralose or stevia or.

Coby: What’d you go with?

Johnny: Allulose? Okay, I guess it’s a good sweetener. Comes from dates and figs.

Coby: Okay.

Johnny: And, you know, there’s just so many things that go into it. So we did about six months of R&D, and, after that, I felt like we had a product that was kind of close enough to get out to people and, placed our first purchase order. I had 30,000 bars show up to my garage in Sandy, Utah. In the middle of the summer. Yeah.

Coby: That’s so cool! Wow. That’s crazy. And that was that was last year?

Johnny: That was just April of last year. Yeah, not even a year ago.

Coby: And how long did it take you to sell through those?

Johnny: Pretty quick like six, eight weeks.

Coby: Oh, wow. So yeah. So why is there such an appetite for this? Clearly. I mean, you didn’t recognize the appetite in the market for it and go I want to meet that. And this is something you wanted. Yeah. And and you just what you wanted was also what the market wanted.

Johnny: Oh yeah. There was definitely that element. I think it was very fortunate timing. Right as I was having these ideas and wanting to do it, there was this big push for protein. Right. And then that push is still going. I mean, we just saw RFK flip the food pyramid on its head, right where now protein is the you know, the number one ingredient instead of carbohydrates. And so some fortunate timing for sure. But I think the the there’s just a general awareness of what we’re putting into our bodies. I think people are have an appetite for healthier snacks, functional snacks, something good for them. And we have the technology today to do stuff like that. Right. And so, you know, to 15 years ago, it would have been nearly impossible to make a product like this.

Coby: And why is that?

Johnny: I think just nutrition has evolved. You know, I think we understand more about nutrition. I think we’re coming up with new ways to put ingredients together and manufacture things. And innovative ways to do lines. And and certainly the market allows us to do that. Right. You know, the protein market is growing rapidly, which which allows people to experiment because there’s an appetite for it. Right? Yeah.

Coby: That makes sense. Yeah, that makes sense. So is there was there a philosophy that went into like how you wanted to take this to market or what what kind of product you wanted to make? I mean, sure, you’re working with the food science lab and you’re doing some R&D. Yeah, but but why? Let’s go back to.

Johnny: Why did we land on what we landed on.

Coby: Well, why did you start from where you started? Like, why a Rice Krispie treats?

Johnny: Yeah. That’s a great question. So I pretty much had two ideas in my mind. The first is that I wanted a protein bar that didn’t look like a protein bar or taste like a protein bar.

Coby: And why? Because they don’t look or taste very good? Right? Exactly, exactly.

Johnny: They don’t look good taste very good! And here’s the other part of the problem. When you actually start talking to people and you start asking them like, you know, do you eat protein bars? A lot of them will say things like, I don’t exercise or, you know, I’m not athletic or something to that effect where it’s like, well, you don’t have to go to the gym.

Coby: That wasn’t even a question, though, right? Right. So that shows that that they have this conflation between, okay, who can eat a protein bar, who gets to eat a protein, right?

Johnny: Who gets eat a protein bar. And so but everyone can eat a protein bar.

Coby: And everybody needs protein.

Johnny: No gatekeeping on protein bars. Right. And everyone needs it. Exactly. And so I first, you know, let’s try to break that stigma off. What is a protein bar. Anything can be a protein bar technically. Right. I mean if it’s in a rectangle shape but it’s got protein in it, we’ll call it a bar. So how can we break that stereotype of what a protein bar looks like? And let’s make it something familiar to everybody. Everyone has had a Rice Krispie treats. Okay, let’s make it very familiar.

Coby: It’s like protein for the rest of us.

Johnny: Exactly. Protein, everyone. Protein for the rest of us. Everyone could have one. I love that. And then the second tenet that I had was, if you’re going to eat 1 or 2 things during the day because I think, you know, especially today, we’re busy or going, we’re here, we’re there. It can be really hard to find first sometimes find the time to eat, and then secondly, make sure it’s something good. So if you’re busy, you know, if you’re working all day, if you’ve got kids, right. With kids, your mom, your grandparents, whatever it is, if you’re if you’re busy and you need a snack, this should be one of the best things that you can put into your body.

Coby: Yeah.

Johnny: And so, you know, from an ingredient perspective, from a macronutrient perspective, I wanted something that if if you’re grabbing something out of your pantry, this is one of the best things that you can grab.

Coby: Okay.

Johnny: Okay. And so that’s kind of where we settled on this super high protein 25g of protein, high fiber, about a third of your daily fiber, low sugar. It kind of all the check all those boxes.

Coby: Sure. But check those boxes in a food that you don’t have to change your lifestyle, right? Or change how you think about yourself in order to eat like so. Now, do you ever hear at the roadshow? Do you do you ever hear, oh well, you know, I’m not a bodybuilder or I’m not fit it’s a Rice Krispie treat?

Johnny: Yeah, never. No. That’s a great perspective. Yeah, great catch. No, we never hear that everywhere. And in fact, we probably hear the opposite, which is like, ooh, rice Krispie treats.

Coby: Yeah. Oh, yeah. So is that the sell before? It’s the protein?

Johnny: Honestly it is. And it’s interesting that you say that because that’s what people hear. I say, you know, anyone that walks by, hey, want to come try our protein rice Krispie treats? But all people here is Rice Krispie treats. Yeah. And they’re like interesting. And then I eat it up with awesome. You know come try them. They have 25g of protein. And they’re like did you say 25g of protein? I’m like, yeah. And they’re like yeah, rice Krispie treats. You know, it’s kind of these two worlds have just collided and they don’t feel excluded or anything. Right. You know, it really does feel like protein for the rest of us.

Coby: Oh, I like that. Yeah. So, What I got to know. And it’s not all unicorns and rainbows. What is some of the things that you’re hearing, like, maybe not, negative stuff, although negative stuff is fine, but, like, what are some objections? There’s some I don’t know about this or like, what are some biases that folks have that you help them work through on this so far?

Johnny: That’s a good question. You know, I, I think. From a couple different standpoints, people have a hard time. That’s a good question because everyone’s a little different. Right. And it kind of depends on our demographic. Like old people will say like, well, you know, it might be too much protein for me or.

Coby: Yeah

Johnny: Interesting. You know, we hear sometimes from moms like, oh, well, what if my kids won’t eat it? There’s always, you know, trying to let people know this really does fit into your lifestyle, right? It’s not. And that might be the case with any new product that you encounter, right. Well, like, is this really for me? How will I eat it? How will I incorporate it into my lifestyle? Yeah. But you know, we’re fortunate we’re we’re in a, in a place where we can talk to them for a minute and let them know, you know, like, hey, you know, you’re 65 years old, you’re 75 years old, you’ve just finished gardening for an hour.

Coby: Yeah. Come and eat a high protein treat.

Johnny: It’s the best thing you can have for you, right?

Coby: Yeah. Talk to me about your. Because this is obviously informed. Maybe you can’t tell with the camera because it adds bounds, right? Right. But you’re a fit dude. Yeah. Like you, your fitness is important to you. I mean, we’ve had this conversation too, but so did that inform kind of your approach to this as well? I don’t because because you are a guy that eats a lot of protein. And you have in the past I’ve.

Johnny: Oh yeah. Always have. Yeah. I still wake up. I’ll have a protein bar for breakfast with the protein shake. So yeah, I mean, I start my day off with 65 or 70g of protein. I think if anything, it just made me realize how important eating properly is. You know, like, when you exercise and you eat proper nutrition, you really feel a lot better.

Coby: What keeps people from eating properly?

Johnny: Great question. Do you know who Jim Rohn is? Yeah, Jim Rohn is a motivational speaker. Yeah. He has this seminar that he gives about doing the right thing. Right. And yeah, he says it’s easy ever it’s easy to do the right thing. And then he follows it up with, well, why do people not do that if it’s easy? And it says, because it’s easy to not do it as well. And so I think it’s the same thing with eating properly or, you know, with any habit that we like to do, it’s easy, but it’s easy to not do it as well.

Coby: Do you think Tide Treats makes it easier to do the right thing? Totally.

Johnny: Yeah, absolutely.

Coby: It’s kind of cool that like because we keep coming back to, oh, I don’t I don’t eat protein because I’m not this. Yeah. You know.

Johnny: Yeah. It doesn’t make sense.

Coby: Right. It doesn’t make any sense at all. Yeah. All right. Oh absolutely. So we’re going to go in here. How is Costco been in this process?

Johnny: They’ve been awesome really supportive. Yeah. They’ve done everything that we’ve asked to help make our approach to successful. You get customers interested, and make sure that that we’re really set up for success. It’s been awesome.

Coby: Nice. I mean, such a great brand.

Johnny: Amazing.

Coby: I freaking love Costco.

Johnny: I mean, you know, it’s funny when, you know, I grew up getting Costco churros with my mom. Yeah, right. You know, 15 years ago.

Coby: And you just dated yourself as still really, really young. Yeah. 15 years ago. Yeah.

Johnny: But, you know, now I’m in Costco selling my product in Costco. And to be at that point to, you know, such a great brand, a nostalgic brand somewhere I’ve shopped my whole life, you know, it’s pretty cool.

Coby: That’s really cool. Yeah, I’m super excited. Let’s do this. Yeah, it’s going to be awesome. Johnny Fauver, I’m so glad that you’re with us today. I’m so glad to talk to you about what you’re doing. So this is marks a first for our Sweet Takes podcast, where the business owner and I want you to talk all about it is also our Sweet Shop three. It’s really cool. So you’re like an inaugural for us. So where are we going? Tell me all about it.

Johnny: We’re headed to Costco. Right now we’re on our Costco roadshow.

Coby: Okay. Okay.

Johnny: We’re in week five out of six. Okay. And we’re Tide Treats. Is that Costco and this is our Costco trial we’re trying to get in. So we’re going to go pick some up.

Coby: So you’re week 5 or 6.

Johnny: Yeah.

Coby: And why Utah? Like is that where all Costco road shows like help us understand how that even works.

Johnny: Well first we live in Utah. This is headquartered in Utah. Okay. But Utah’s the protein capital of the United States.

Coby: Really?

Johnny: Well, I think it is I don’t know.

Coby: Okay. Yeah. We got a good line. I like that.

Johnny: Everyone buys protein here. And so I mean, you’ve been to Lehi Costco.

Coby: Yeah. Everyone walks around with protein in their cart. Pallets of protein. Yeah.

Johnny: And so when we talked to the buyer, she said you know Utah has a great spot. You guys are here. Let’s roll you guys out.

Coby: Okay. Now, as just a kind of a cool aside, I don’t think everybody knows this. The road show companies, they’re third party. They’re not Costco. Right? Correct. Okay. Yeah.

Johnny: We use, some third party demonstrations and most of that.

Coby: Who? Do you want to shout out?

Johnny: CDS. Like a Costco sister company.

Coby: All right. Cool. Thanks CDS!

Johnny: Yeah, they’ve been awesome.

Coby: So we’re going to go to Costco. We’re going to talk a little bit about Tide Treats on the way. And when we get there, we’re going to take a sample pack. We’re going to get a bunch. So which ones which is your favorite.

Johnny: So we’ve got five flavors that we brought to Costco. We’ve got a s’mores, a cookies and cream, a vanilla andn an island berry,

Coby: Okay

Johnny: which is like Fruity Pebbles inspired.

Coby: Ooh, I think I’m gonna want that one.

Johnny: It’s really polarizing. Some people love it, some people hate it.

Coby: Okay

Johnny: This one is pretty funny. This one guy actually told me, like, in front of a full store, he’s like, this is the most vile thing I’ve ever tried.

Coby: Oh, wow.

Johnny: Crazy. And then literally a guy came up behind him and put five boxes in his cart.

Coby: People that love it really love it. And the.

Johnny: People that hate it really.

Coby: Hate it. Well, you know, I mean, you know, you appeal to everybody, you appeal to nobody, right. Okay. But it’s really about the fruity Pebbles. And how much protein is in each Bar. 25g, 25g. So I could just do eight bars a day and I’ve got my 200 minimum. Rob tried that. He did, yeah.

Johnny: He was our guinea pig. He wanted to see what the tolerable level was. How many could you eat in a day.

Coby: And what did he get to? Four? I mean, he’s not got a real sweet tooth. Like if you have a spaghetti bolognese type treat, he could probably Do like you just night night. He gets one. Yeah, he could. Yeah. Okay. So, which Costco are we going to? Saratoga Springs. Saratoga springs? And on the way, I just want to hear all about it. So I’m super excited. Super excited, thanks. This is great. Hey, Rob. Father. What’s up? I get to see you in this. Yeah.

Rob: What’s going on?

Coby: Yeah. So what are the treats? Tell us. Do the thing!

Rob: I’ll do the thing. Who should I pitch to? All right. Hey, man, have you tried the Rice Krispies protein bars?

Coby: I have. I actually love them. All right, well, okay. Well, yeah. And, I’ve only had that one, but we had the one. So can you hook us up with.

Rob: I can hook you up with. We have four different flavors we’re sampling today. Okay. So, we got cookies and cream. Okay. S’mores. My favorite. Okay. Vanilla. The OG.

Coby: Did you do the four in a day with the s’mores?

Rob: I ate four of the same bar. Maybe that was probably the problem.

Coby: Oh, yeah. Yeah. Like any another.

Rob: Cookies and cream. Yeah. Vanilla, which is the OG. And then Island Berry.

Coby: Oh I want an island berry.

Rob: Also known as Fruity Pebbles. Our lawyers told us we had to call it island berry

Coby: Yeah, it’s island berry.

Rob: Yeah. The island berry is legit. It’s a big seller here in Utah County. Yeah. Mostly, I think because it’s— we’ll call it a playful palette. Yeah. Not the most sophisticated of palettes. Yeah. It’s for the kids. It’s for the kids. I mean, adults love it, too.

Coby: Well, you’re a kid.

Rob: I am a kid at heart, exactly. So. Yeah. So try them all. They all have the same kind of nutritional profile. 25g of awesome whey protein. Okay, can you see that? I’ve done this last 17 thousand times?

Coby: Yeah, yeah, I’m getting so much about how to pitch a product man.

Rob: Six grams of fiber. So we’re going to get you 30% of your fiber for the day Coby. Right? It’s going to be so satiating. You’re going to be filling and be like.

Coby: This is okay. You can pull it back just a little bit just like that. And if you have now, right.

Rob: Two for one right now in the next 30s. No. Okay. So 30% of your daily fiber, it’s going to be awesome. And the best news about it is, no added sugar. We use a sweetener called allulose. Yeah. All natural, made from dates and figs. Yeah. It’s awesome for you. So. Yeah. So you tried the cookies ‘n cream already?

Coby: What I like to do is I’d like to take a full bar of each flavor. We’re going to take it back. Okay. And we’re just going to I’m just going to taste test back in the studio.

Rob: Oh I love it! Oh that’s a great idea.

Coby: Yeah. But I would like to ask a couple questions. Yeah.

Rob: Fire away.

Coby: Okay. What’s it like working for your boy?

Rob: Oh, first off, it’s super awesome. Dude, we have so much fun. We have a lot of fun together. Yeah, I mean, I do kind of love tormenting him, honestly.

Coby: Well, you love tormenting everybody

Rob: You know what? At one point when we were working together, I want to get business. I don’t know if you remember this. I was going to get business cards printed up that said all they said on the front was provocateur.

Coby: Yeah, I do remember that. This was like I was to say that was the same thing where we talking about philosophy. And he’s like, no, wait a second. And your whole you went from this like. Do this and go now. Now go serious. No. Yeah You did. I don’t know.

Rob: So yeah, no, it’s a lot of fun. I can tell when it’s like he’s, you know, you know your kids better than you know you. So it’s fun to, you know, we have a great chemistry together too. And in fact, when we’re out here, by the end of the day, we start getting stupid and silly. And I’m talking in different accents, and he’s telling me to stop doing that, or I’m telling people, not for you. Keep moving. He’s like that.

Coby: Yeah. You start.

Johnny: Making up ingredients.

Rob: Or I tell people, we just got a question from Italy.

Coby: Unicorn tears.

Rob: Earlier today. I was like, just in from Italy. And they’re like, really? And I was like, no. And they’re like, they’re like, give me a dirty look and then walked on. Yeah Maybe I shouldn’t use that line. But we had two people come by today that, got four boxes, right. So while you’re gone, four boxes, the first one I recognized, I was like, hey, you were you. I was like, you were here already? She’s like, I was here on on Wednesday and I’ll be back for four more boxes. And then another lady came by, another lady came by and I was like, I kind of recognize you. And she was like, yeah, I hit you guys up in Lehi, and I went back to Lehi to get more. And she’s like, you weren’t there. So I was like, where are they? So she was like, I drove all the way in here. So yeah.

Coby: So you get a raise. Thank you. Yeah. I could see what it’s like. Yeah. I got to put up with that. So, guys, I know the bar is pretty low. I have a it’s I. I actually want to know. So, we didn’t really get any. I mean, I worked with you at the beginning of my career. Like, I was kind of doing I mean, I loved it, so, but you, you have been in the ad space, you started a technology company, you sold that technology company had a pretty good exit and all that kind of stuff. You have done like other stuff, but you’ve never done CPG? No. So what’s like the three biggest things compared in this business and doing this in a Costco roadshow compared to what you did to start up your last business?

Rob: So, awesome question. The first thing to know is that business is business, right? I mean, at a very fundamental level, it’s all about finding a niche, finding a product, getting a way to speak to people, getting in front of them, and figuring out a way to make money on it. I mean, the fundamentals are actually pretty basic. So it’s guys, it’s hard. It’s so I’ve tried not to get caught up into in the minutia of like, oh, this business is so different really, because their business is unique and on some level they are all unique. But I would say the first thing is it’s like it is just business. Just like get a great product, find a way to market it and find a way to, you know, manufacture and sell it at a profit, which is, is actually and there’s a bit of a learning curve to that. In each industry, like really just like margins. Yeah. Like our direct to consumer margins are totally different than Costco margins, which are totally different than what we sell on Amazon.

Coby: So, which you can sell on, you can find them on Amazon.

Rob: We are.

Coby: Amazon.

Rob: Or our website. Tidetreats.com.

Coby: Or Costco and Smith’s. Right.

Rob: So okay. So that’s one thing is that it’s actually not as different as I mean, it’s not that we’re not like a micro processers. Right. Or we’re not making.

Coby: Which really is just a different kind of business still business.

Rob: It is still business

Coby: Yeah. Is that you know.

Rob: So that’s the first one. The second one I would say is like, look at the the both the ad business and the software business, at least the software side that I was in, we’re very service driven, right? Maximum customer service. You got to charge for a premium for you want good people who are going to give you good things. This has been a learning curve for me where it’s like. Like you’re competing. You’re competing with the G2G guys. You gotta look at their price, how many grams of protein they have in there and how much you know, how much do they charge you for a gram of protein? It’s a little it’s different where technical. Yes, and it’s also investment heavy upfront. So obviously in the software business and in the ad space there, like I can hire a few people if they don’t, if I don’t have an account for them to work on

Coby: Laptop and a brain and I’m in business

Rob: Exactly. Oh, here’s the thing. I got them. I got to buy a couple hundred thousand dollars worth of inventory just to have a conversation with, you know, with a retailer. Yeah.

Coby: Which is a huge barrier to entry.

Rob: Yes.

Coby: And it really protects some stuff. Right?

Rob: Which adds a whole nother layer that you don’t even realize, like inventory forecasting. Like just by the way, we’re doing a sale on Island Berry right now because, you know, 1200 boxes of Island Berry that we don’t, they’re about to expire, we don’t know what to do with.

Coby: What is- What is the expiration on these, by the way?

Rob: They have a year shelf life okay. So they have a year of shelf life, I’m teasing about it about to expire. We’re just looking at our forecasts, going crap. We have too much island berry, like how do we end up with too much island berry. Well. So there’s those little nuances that are hard to learn. And then the last.

Johnny: Well something that’s interesting real quick is that the Island Barry’s probably our best seller in store, but our worst seller online.

Rob: Yeah

Johnny: And that’s really interesting and happy Here they go. And so that’s where you’re

Coby: Yeah. Well because you have kids coming here

Johnny: You forecast your inventory by channel, whether it is Amazon or d2c or Costco. And then you have to meet your manufacturer minimums and it’s very complex actually. You think you just buy some protein bars and they show up and you sell them.

Coby: But yeah, it gets complicated quickly

Rob: Especially when you start adding other SKUs and more like, okay, we’re going to add more flavors. How does that impact our existing sales? Yeah, yeah. Gets a little more detail. Come on in. You can grab a grab an island or this is this more so. Yes. For three things. So that was one thing that the same, one thing that’s different. Maybe one other thing that I find interesting. Well, sir, so I don’t know if, you know, we just tried to do arrays, had. That was very challenging. Raising money is the worst part of any business. Yes. No matter what business.

Coby: 100%.

Rob: So that’s miserable. Yeah. And then so that stays consistent. Yes. What I have found is though building a team, getting a team around you, the right people in place, the right people that are excited about your business is a huge piece of success. Yeah.

Coby: So then it’s fun because then there’s this.

Rob: There’s this right here.

Coby: There’s this, which is super awesome.

Rob: Yeah. No, even even doing this is like it’s part of the fun of doing it. Yeah. So I don’t know. Those are three things. What what else you got?

Coby: That’s really what I wanted to ask. All right. You know. I mean, I’m really interested in Johnny’s take on a lot of things, but, you know.

Rob: He’s blissfully uninformed about most things. So, you know.

Coby: We got the gray hair. Yeah, we got the young pup.

Rob: He’s got the energy. I’ve got the wisdom. Yeah. Or something like that.

Coby: Maybe it’s the other way around. I a lot of energy. Yeah. Yeah we do. And Johnny has a lot of wisdom too, so. One piece of advice for anybody that wants to start a CPG brand. Don’t. Ahead. Go do it. I don’t do it. If I’d known what I know now, I probably wouldn’t have done it. So ignorance can be, Oh, it’s an asset. Huge asset. I believe that, wholeheartedly. Yeah.

Rob: I absolutely believe that most people, if you come from the industry, all you see is the problems and the challenges. You come from the outside. You’re like, oh, yeah, I don’t know.

Coby: You don’t know what you don’t know, I don’t know what to do. Well, and it’s been interesting because a lot of people.

Johnny: That are in this space will talk to me and tell me things like, oh, you know, this and that.

Coby: And maybe I don’t know. Yeah, well, I guess we’re gonna see i. Right? Right.

Rob: Well, these industry experts will come up and tell us stuff and we’re just like, all right, yeah, we’ll see, dude.

Coby: We’ll see And then you tell them your experiences? They’re like. Yeah, oh thank you.

Rob: But like you can’t get into Costco this early. It’s like, I don’t know, we just stumbled in here.

Coby: Well, there it is I love the quote that, you know, I’m going to mess that up. So nevermind Yeah, exactly. Yeah. Who said that? Coby. I would if I set up to. Never mind. That’s that’s an original. Right. All right. Well can we get our we got a jet hook up.

Rob: Oh. Let me get a box of variety.

Coby: Okay. Oh I love this. Okay. So, what ported well over to this new venture? And what was something that you used to believe in your career ten years prior that you now no longer believe?

Johnny: Nothing ported over.

Coby: Nothing. Absolutely nothing? I mean, you could read a balance sheet.

Johnny: I could read a balance sheet. I could, that might be it there. I mean, they’re like worlds apart. Finance and CPG are like oil and water, right? But what really ports over, though, is the work ethic you develop over the last ten, 15 years. It’s the, the ability to persevere through unknown through challenges. You know, this has been so challenging. Starting a business is so difficult for a lot of reasons. But, you know, part of it is just the unknown. And, you know, it takes a either stupidity or maturity to to kind of just persevere right where you’re like.

Coby: It’s a little of both, I would say

Johnny: Yeah, maybe a little bit of both. And be like, you know, we’ll figure this out. We’ll find a way, we’ll make it work. And, you know, it kind of just comes from having a career in general. I think we’re like, hey, I’ve. I’ve encountered challenges and problems before, I’ve encountered unknowns and we work through them every time. And, and that’s really what I think entrepreneurship is. It’s just solving a bunch of problems. Like we have this problem. How do we solve this kind of let’s figure it out. Right. And and that’s kind of my personality. And and there’s that and finance as well. So maybe it’s just, you know, not as much tangible skills as, you know, kind of some intangible personality aspects that you develop over a career.

Coby: I like that. What did you, what something that you were sure of and now since you’ve started Tide Treats, you realize or you look at differently or you have an opposite opinion of.

Johnny: I assumed incorrectly that all it took to sell a product to get into people’s houses was to put something out there, and people would buy it. Yeah. And then you realized so fast, that is not how the world works at all.

Coby: Like you can’t just.

Johnny: Put something out there and people buy it. No.

Coby: Like, I mean, every once in a while this seems to maybe be a magic. And your perspective is, oh, they went gangbusters. But there was ten years of work. Always.

Johnny: There’s ten years of work. And if there wasn’t, there was millions, hundreds of millions of dollars potentially thrown at it. Right.

Coby: Like to accelerate the process?

Johnny: Yeah. Like to get from point A to point B, you have to either put in the work or have a bunch of money to shortcut it or have the connections right? You know, like, and that’s, you know, you look at these people who get a retail, you know, let’s say, hey, we launched our product, we’re in retail in, you know, overnight. It’s not because the product is so amazing. It’s because they know someone at Walmart. Right? You know, it’s like anything that looks like a rocket ship and gangbusters is usually a result of, like you said, they’ve put in ten years of work prior to this that you didn’t see or something like that. Right. And so, so no, I thought you Could do so. It’s the iceberg.

Johnny: There.

Coby: Yeah. You didn’t realize there was an iceberg.

Johnny: Yeah. And I thought I thought the tip was all there was. Right. And then I thought, oh, you just you make a product and you put online and people buy it, and then you realize like, well, how are people going to hear about your website? Okay, well, now I need to start telling people about it. What do they even care? No. Okay. Well, how do I make them care? Okay. Well, now I have to start, you know, how does this work with their life and and her brand?

Coby: That’s why I love what I do, man. Yeah, exactly.

Johnny: And even then, you know, getting the message out there requires either a lot of creativity or b a lot of money, or C usually both. Right? A lot of creativity and a lot of, hey, you know, we’re going to put billboards up and online advertisements and we’re going to put signage along the freeway here or whatever. And, you know, we’re going to give Costco free samples and Smith’s free samples. And it just it takes a lot of work to get their name out there, because there are brands like Nike that spend $20 billion a year to make sure they’re at the forefront of people’s mind. Yeah. And not you. Yeah.

Coby: And there is definitely, I would say just as a little plug there is there way, right way of, of getting in, staying in people’s mind. And then there is a very wasteful way of doing it as well.

Johnny: And I think it starts with a good practice. And so to, to that point, you know, you need to have a I think the minimum threshold is just a product that people like though at the end of the day. Right. And that’s like where do we start? We have a product people like, yes, perfect. Is it something people resonate with, connect with? Can it fit into their daily life? Yes. Perfect. Awesome. Okay, well let’s figure out how to get it to them.

Coby: So taste aside. Yeah. And, you know, spoiler alert, I’ve had two of the flavors, and I freaking love them. Yeah, but we’re going to taste test them when we get back to the studio. But taste aside, why do people resonate with Tide Treats? And how do you how do you capitalize on that and pivot? You know, maybe not necessarily in product design, but certainly in messaging or brand value proposition or those kinds of things if you had to do that.

Johnny: All right. Yeah. Yeah. Well, I think tight treats are something that, that people are realizing, hey, I can I can have one of these every day and it helps me reach my goals. It helps me be who I want to be. And that’s what we’re really finding some traction is, you know, people are incorporating into their their lifestyle. Right. My wife will wake up every morning and have a chocolate type treat with some peanut butter on it. Yeah. We just had a customer come back and say, hey, I had one every day after my workout. You know, I had a protein shake and a Tide Treat and that’s 65g of protein. Boom. Yeah. And so people are realizing, like, hey, I feel good when I eat these. I like how they taste, and they fit into my daily life. And so it’s, you know, everyone has this idea of who I am today and who I want to be and what are the actions that I’m taking to help get there. Okay. And people are realizing type treats is one of those things that that is, you know, a product that helps people get to where they want to be, I think. Cool. Yeah. It’s awesome.

Coby: What is, next on the horizon?

Johnny: So obviously, at the end of this Costco roadshow, we’re hoping for, a permanent Costco placement. Our goal is 30 Costco’s. It’s kind of what we’re targeting, but Costco can scale quickly. You know, once, once we get some retail interest from a major player like Costco, you get your name out there in a really big way. And so Costco can go from 30 stores to 300 stores very quickly in a year.

Coby: Yeah, right.

Johnny: Especially if it’s a product that moves well. So we hope for a permanent Costco placement in the next couple of months, followed by potentially a national Costco rollout in the next 18 to 24 months. That would be amazing.

Coby: You still looking for money?

Johnny: Always. Okay. We need some capital. Yeah. So, you know, a big retail rollout seed raise with investors is crucial to make sure we fueled our growth. You know, like my dad was saying back there, CPG is very capital intensive. Yeah. And if I’d known again, if I’d known what I know now, maybe I would have gotten to software where your margins are 95%.

Coby: Yeah, but, I mean, it is so hard. It’s. I think it’s so much harder to find traction with software, I actually, than it is with the CPG.

Johnny: Well, you know, and.

Coby: Especially if the product does resonate just outside of messaging or brand, but just as, as the delivered package, if, if there if the market finds that they have an appetite for it, then.

Johnny: Yeah, that’s actually a great perspective. And I think you’re right on that. What’s really unique about, creating like a consumer packaged goods product is if I can put my product into people’s mouth. Right, like they’re going to eat something that I have made and that is a that’s like a permanent impression on someone, right? Whereas like software, it’s like, how do I get this person to try this thing out?

Coby: Yeah. The, the, the analogy I used, I used to do a lot of work in the Microsoft ego channel ecosystem, like the, the, partner channel. Right. And, and, the analogy I would use is if you’re selling shoes, everybody knows how to use a shoe. Yeah, it’s pretty easy, right, if you’re selling Tide Treats. Yeah. But if you’re selling shoes to, you know, an indigenous tribe that has never seen a shoe before and you’re no longer a product company or services company because you got to educate how to use a shoe. You got to you got to teach people who’ve never worn shoes the problem with never wearing shoes, right? Probably invent the problem that you got to sort of.

Johnny: Yeah. Because they’ve survived for thousands of years. Without it, we don’t have the problem.

Coby: Exactly.

Johnny: Like, well, you do have trust me, you’ve got.

Coby: A problem, you got a problem. And so now they got to buy into they have a problem before they buy any or all that kind of stuff right there. Yeah. And so consumer and and that’s part of what the finding the niche is and in a way that, that I think that kind of underscores the, the thinking that analyze a market, find a market hole, find a need and then service the need. And I like that. But but as a, but as a brand strategist through and through and to my bones I still like the other path. And that’s the path you followed, which is what product do you feel excited and authentically like passionate about? Right. And and I think the the market always rewards authentic creativity. It always rewards originality, for sure. Maybe not necessarily as quickly, but I think the bigger play, the bigger the the the bigger opportunities. Always with an original service to the market, an elevation of the market. So yeah.

Johnny: I know, I know you’re I think you’re absolutely right. And that I think that’s kind of the culture that we have is people are always kind of looking for something new and different. Right. Yeah. And so you’re right. Creativity is is always rewarded. Yeah. And if it’s good creativity. Right. Well yeah.

Coby: I mean kitten jewelry I’ve had a business I’ve been trying to launch for 45 years. And it’s just not I don’t know if I tried to tell. I know this is inspiring, but I keep give it a couple of years. You just I just. I need another $10 million. And I think that.

Johnny: You know, maybe Roadshow is the right

Coby: So, you know I’m going to talk to them. I’ll give you a plug. I know this guy that you know and that.

Johnny: And if kitten jewelry doesn’t work out. Maybe dog jewelry.

Coby: Well, you know I’m just not a dog guy. Okay. So if you weren’t doing this. Yeah. What would you be doing? Maybe that’s my sneaky way of saying what’s after tide treats. Maybe. Okay, so before, where do you want to take tide treats?

Johnny: I think about that a lot because when I started the idea, I didn’t ever think I knew I wanted to make money. That was the goal. Obviously, everyone wants to make money, but I didn’t think realistically that this could be a $500 million brand until Costco called and Smith called and we actually started to get some real interest. And then you realized pretty quickly like, oh, you know, we could be up there with some of those national brands. And then I had to really start asking myself, do I want to run, nine figure business? Do I want to manage a team of employees? And being honest, I’m not sure that that that’s my that’s my dream. That’s my goal I love.

Coby: Wow, you got to know yourself pretty well to to have already made that decision early on.

Johnny: You know, I’ve in this. Thank you. It’s only been a year, but I find that there are things I really enjoy doing. I, I enjoy the building aspect of things. I enjoy the creating aspect of things. R&D phase. It was so fun. But, you know, putting a brand together.

Coby: And something like that. I did a protein drink.

Johnny: Really? Yeah, that’s it’s fun to do.

Coby: I went to Stubbins and Coca-Cola. You got to work with the commercial formula. That’s awesome. It’s fun so much.

Johnny: It’s so fun. And I don’t mind the business management aspect of the business. There are parts of it that are very rewarding. But, you know, I think when it when it gets to a point where it makes sense, I’d, I’d love to get the business to a point where I can spend my time doing something I love with it. I can spend time, hey, maybe I’m just a formulas guy, and maybe I’m just coming up with new formulas. Or, you know, maybe I’m hitting the streets with people and just talking about the product that I love. Yeah, and someone else can balance the books and, you know, talk to investors and.

Coby: You know, there’s people that Love that piece of it, like what you love. And that was a really hard thing for me to learn because, you know, I, I love the energy of the concept and creating the position for the concept and how to talk about the concept and how to communicate it and how to make it more relevant, more compelling, right All of the psychology behind the marketing is fascinating. I just I love that it’s awesome.

Johnny: Yeah.

Coby: My take is that everybody wants to do that piece because it’s the funnest piece, and everything else is just kind of detail and follow through it. Yeah, yeah.

Johnny: But necessary. It’s necessary.

Coby: But. It’s just so boring, so bad. No, I was totally wrong. There’s like like I think most people don’t like the part I like. Yeah. And they love. Yeah. All the all the follow through. All the others for sure.

Johnny: Yeah. Oh, no. We we’re working with the former director of operations of Fiji Water. Yeah. And he’s kind of helping get our inventory management set up. And you know our tracking and supply chain all all dialed in. And to me I’m like boring. This stuff sucks. You know he loves it. He could do it all day long. And I’m like thank goodness for people like you because.

Coby: It’s it takes all kinds.

Johnny: Yeah. It’s not me. And so, you know, I, I love the idea I want to get this business to a nine figure business, $100 million valuation, you know, million dollar, $10 million monthly run rate. But at some point, I, you know, I want to just be the guy that gets to create and build. And that’s where my passion. Was, I think. Would you stay in CPG?

Johnny: Probably. It’s a lot of fun. I mean, it’s challenging, but it’s a lot of fun.

Coby: Okay.

Johnny: And after that, maybe just get a homestead. Get some pigs.

Coby: Yeah.

Johnny: Some goats. I’ve got 35 chickens right now.

Coby: Oh, yeah. Yeah. I love taking care of my little chickens. Sandy. Yeah. Is is the county. Get a city in the city. Come and visit you. They want to get a permit for that. I think the.

Johnny: Limits 25.

Coby: Actually. You’ve got how many do you have? 35. Oh, how many do you have? I have. 20 chickens. Okay. We have 20, 22.

Johnny: All right. Yeah okay. Good. I think the live in 25. So we’re good.

Coby: We’re good Sandy. We’re good.

Johnny: So you know it’s at my my kid’s a little too right I’ve got a seven year old a five year old a three year old, a one year old who had some problems. We’ve got a fifth on the way. And so to the extent that that maybe I can do something with my kids, there’s. More.

Johnny: You know, spend some more time with them. I, you know, I think I’m fortunate enough that I started this early enough in my career where if I can make a successful, I can spend some meaningful time with them. Yeah. That’s the hope.

Coby: That’s the hope?

Johnny: Yeah.

Coby: Maybe even have a family business that they can.

Johnny: I thought about it. I mean, it’d be fun, right?

Coby: Okay. I mean, you’re having a great, great time. A lot of fun. If grandpa could be part of it, too.

Johnny: And it’d be a lot of fun, actually. I mean, you know, my son already does. So. So with Costco, they requested 3000 variety packs. So that was a custom order, a custom product that that they requested. And so we had to manually hand pack those, me and my wife and my seven year old son. Oh, wow. We packed 3000 actually right here. We packed 3000 of these variety boxes.

Coby: Oh, cool.

Johnny: Yeah, yeah, it was awesome. I mean, awesome that Costco let us know.

Coby: So your son has touched that pack. This is a product of child labor. That’s pretty child labor. He worked on it.

Johnny: My seven year old. Yeah. So my wife and I will pack these and then, he’ll take them and he’ll put them in their cases. In their master cases. That’s cool. That’s awesome. Yeah.

Coby: That’s so cool.

Johnny: It actually is. And you know, it’s awesome for the kids to see what goes into building a business, what it takes. So, you know, actually the more I think about it, the more I like the idea of, hey, you know, my son’s, Shaq has this quote, Shaq says your daddy’s rich, but you ain’t. And I’m like, yeah, you know, I put a lot of work into this business if you should put some work into it too. Right. You know, if, if there’s going to be some down downstream effects of this, some downwind benefits, you’re going to you’re going to do a couple hours in the business too.

Coby: Worst thing that you can do to somebody is save them from the work that life provides them the opportunity to perform.

Johnny: Comes from. Right? Yeah. I mean, so so we were obviously talking about my son that had the heart problem. I started this business six weeks before he was born. And people ask me all the time like, oh, that was terrible timing, terrible timing. You know, our son spent two weeks on life support, ten days in a coma, and this was actually the best thing for me. This was a life saver. I was able to throw myself into something my wife was able to put some time into this, our kids. And it gave us something to distract ourselves. Right? Like instead of just moping around and, you know, thinking about how hard our lives were and how difficult it was to be in the hospital, it was like, hey, we got to come home and we got to build something. And it’s hard, but that’s where meaning comes from, right? And then it gives so much meaning to the business. Right? Like we’ve sacrificed for this. We’ve put a lot of time and effort into it and, Yeah. Don’t you can’t save someone from the work that life provides. And that’s where a meaning comes from.

Coby: Yeah. I like that. I think that’s I think that qualifies to is a really great sweet take.

Johnny: Thank you.

Coby: Yeah. Dude, I has been a real, real pleasure man. I love it.

Johnny: Thank you. Thanks, Johnny. It’s been awesome.

Coby: All right. All right. Back, doing the taste test, let’s start with I’m going to save island berry for the last, because I have a sense that I’m just going to dig that. So we’re going to start with s’mores. This is the most popular.

Johnny: I’ll start with peanut butter.

Coby: Okay. S’mores is the most popular. S’mores most popular. And what was your first flavor?

Johnny: Vanilla. Vanilla, old school. So we developed three flavors. First we developed the, vanilla, the chocolate and the peanut butter. Those were our first three.

Coby: That’s good. Yeah. Not bad right. There’s like Rice Krispie treats s’mores ice cream protein in it. Right? You can’t taste the protein at all

Johnny: No, you know, that’s actually what’s unique about these bars is that the crisps themselves I don’t know if you know the seeds. Crisps. Yeah. They’re protein crisps. The crisps are actually made out of protein.

Coby: Interesting. That’s the secret I think. Yeah. Exactly. Are you are you okay. Tell them. Yeah. Yeah. Well the crisper made our protein. Oh. So it’s not like them. That’s cool. What kind of protein. Why. Okay. Oh. All right. Oh you want this one I got. No I’m gonna try cookies and cream. What do you. You got that number I got one but I want to try this one first. Go for peanut butter. Yep. S’mores. S’mores. Yeah. I think that peanut butter solid. Oh I’m I’m a peanut butter kind of guy.

Johnny: But it’s not like an overwhelming peanut butter or Skippy where, like, slaps you in the face. It’s like a natural for us. And we actually just use roasted peanuts. That’s all it is. That’s.

Coby: Yeah. Is this is really good. Smooth. Well, it’s really smooth I like this okay. This is cookies and cream so far peanut butter is my favorite. Try this one. All right. If you like Oreos.

Johnny: The cookies and cream is awesome. So it’s got real cookies in it.

Coby: I don’t even palate cleanser.

Johnny: Oh no. Do we have coffee beans.

Coby: Like a perfume thing. You know. Open up that I’m very. Okay.

Johnny: This, this is like a Fruity Pebbles inspired one.

Coby: Cookies and cream. But the lawyers say it’s island berry. That’s right. You can’t call it Fruity Pebbles. We got Fruity Pebbles inspired. That’s good. Solid, right. That’s really solid. Yeah. It’s not overwhelming. That’s the key. You can’t it can’t be. It’s got to build on itself. So you eat.

Johnny: One every day. It’s just like a you.

Coby: Know you want a little bit more by the end right. Yeah. It’s not.

Johnny: Like most protein bars where they’re just.

Coby: Boom. Yeah. Trying to hide that all the protein.

Johnny: Exactly. Just bury one solid. It’s got it’s got organic blueberries, organic strawberries cherry powder and orange powder. And so it’s got real berries I. I like I like the, the cookies and cream as much as the peanut butter. Right. Okay. Yeah. Oh, God. No, this this is this is the bomb. It’s good. Let me have this whole thing. Eat it. Sure. Oh, man. That’s good. Yeah. It’s solid. My kid, my nine year old loves. Who’s going to go AP for this?

Johnny: My 30 year old brother has one of those every night with a glass of milk.

Coby: No, really? Yeah, that sounds good. That actually sounds really good. No, it’s all right. Go get it. Oh, no. This is all good. Hey. This was so, so awesome.

Johnny: Awesome, man.

Coby: Thank you, thank you. Take it easy, guys.

Johnny: See ya.

Nicole: Thanks for coming along for the ride. If you enjoy Sweet Takes, be sure to subscribe and leave us a review. Join us next time. There’s more sweetness ahead.