Building a Brand Families Can Vouch For
Project Overview
+$3M
In annual revenue
80%
Increase in consultation-to-treatment conversion rates
| Website | abbeyneuropsychologyclinic.com |
| Industry | Health & Wellness |
| Value Provided | Increase in leads, keyword rankings, and brand authority |
Project Overview
For many parents of neurodivergent children, the search for answers starts long before they ever schedule an appointment.
It starts with uncertainty, questions, and sleepless nights. The fear that one diagnosis might define the rest of their child’s life.
Abbey Neuropsychology Clinic provides comprehensive neuropsychological evaluations that help children, teens, and adults better understand how they learn, think, and experience the world.
When Abbey partnered with Big Leap, they didn’t need another marketing agency to generate more traffic. They needed a brand that could meet families in those moments, acknowledge their experiences, and show them a more hopeful path forward.
Together, we transformed the way Abbey communicated its expertise by putting people—not services—at the center of every conversation. By leading with empathy and clarity, Abbey grew from approximately $2 million in annual revenue to a projected $5 million while strengthening trust with the families it serves.
Our Strategy
The Strategy
Rather than beginning with SEO, ads, or website updates, we started by asking a different question: What are parents actually experiencing before they reach out to Abbey?
The answers shaped every aspect of Abbey’s brand, from messaging and customer experience to the systems supporting long-term growth.
Uncover the Emotional Drivers Behind Every Decision
Instead of leading with what Abbey does, we started with what families were experiencing: uncertainty, frustration, fear, and hope for a brighter future.
Through a series of discovery conversations, we found that many parents weren’t simply seeking answers. They were searching for reassurance that their child’s future wasn’t already decided.
That insight reshaped Abbey’s positioning from explaining treatments to acknowledging the emotional reality parents were living every day.
Paint a More Hopeful Vision of What’s Possible
Dr. Rick Abbey’s own story became the foundation of the brand.
His core belief—that a diagnosis should inform a response rather than define a person’s potential—created a dramatically different conversation than what many families had previously encountered.
Instead of reinforcing limitations, Abbey began helping families imagine a different future.
One where:
- Understanding leads to confidence
- Children aren’t defined by labels
- Parents feel equipped instead of overwhelmed
That aspirational vision became the thread connecting the website, content strategy, sales conversations, and customer experience.
Empower Families with Better Ways to Communicate
One of the biggest barriers parents face is understanding what their children are actually experiencing.
To bridge that gap, we helped develop communication tools. This included Abbey’s “stretchy brain” language, which gave children and parents a shared vocabulary to describe thoughts, emotions, and experiences that had previously been difficult to express.
More than a messaging strategy, these concepts became practical tools that helped families communicate more openly while reinforcing Abbey’s brand in everyday interactions.
Bring the Brand to Life Across Every Touchpoint
Today, those same principles continue to shape every stage of the customer journey. From educational content and sales conversations to the customer experience itself, every touchpoint reinforces the same promise: Families will be met with understanding, clarity, and hope.
Working with Rick and helping bring his neuropsychology brand to life was a deeply meaningful and rewarding experience. His passion for helping people better understand their brains and improve their lives made every conversation inspiring, and it has been an honor to help tell that story through his brand.
Results
The Results
What began as a digital marketing campaign evolved into a broader business transformation.
By aligning Abbey’s messaging with the emotional drivers of its audience, the practice built stronger connections with families. At the same time, the partnership expanded beyond marketing to strengthen the operational systems that support long-term growth, from CRM modernization to sales process improvements.
Together, these changes created a more scalable business, delivering results that included:
- A unified brand that brought greater consistency across marketing, sales, and the customer experience
- Growth from approximately $2 million in annual revenue to a projected $5 million, surpassing the original goal of reaching $4 million by the end of 2026
- Operational improvements (including CRM modernization and refined sales processes) contributed to an estimated 80% increase in consultation-to-treatment conversion rates
Perhaps the biggest result wasn’t a metric. It was giving Abbey the confidence and clarity to communicate what has always made the practice different: helping families feel understood before they ever walk through the door.
Intentionality Makes All the Difference
The strongest brands help people feel seen. At Big Leap, that’s what brand-led marketing is all about.
By understanding the people behind every decision, we help organizations create messaging that resonates more deeply, builds trust more quickly, and drives meaningful business growth.
Ready to build a brand people believe in? Let’s talk.
Here’s the thing about our SEO agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.
You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.
