In the past, many would have said that Instagram was not a significant ranking factor for SEO primarily due to the fact that Google had no way to index or crawl the images or videos posted through the social platform because it was mostly java. However, with Instagrams recent algorithm update allowing ALT text, things […]
Director of Operations
Jessi Duffin is the Director of Operations for Big Leap, specializing in Business Intelligence. She is a key-note speaker & data science nerd. In her free time, you can find her spending time with her husband and 2 sons, husky puppy or making some homemade kombucha.
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What Should an Advertising Agency Look For in a White Label Digital Marketing Partner?
Are you an advertising agency that is looking to expand your online marketing service offerings to help better meet the needs of your clients? Hiring a white-labeled partnering agency may be beneficial for your business so that you can provide additional services such as Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Content Marketing, or Social […]
PPC Audit: Diving Into Google’s AdWords
Are you considering auditing your Google AdWords account, but don’t know where to start? Whether your account is new or old, small or large, performing regular PPC audits can help ensure your campaigns continued performance. Here, we discuss a few basic ways to take a deeper dive into Google AdWords. Step 1 – KPIs The […]