Social Media Ads
Social media ads can be a great paid search option for your business, whether your focus is B2C or B2B. Social media platforms have a wealth of behavioral and demographic data. In a social ad campaign, we can tap into this data in order to target your audience on a very specific level. Social media advertising also has the benefit of massive reach potential—one in five US page views on the internet is on Facebook.
Facebook’s ad program has arguably the best reach and targeting options of any social media platform. The vast amounts of behavioral data that Facebook collects allows you to target individual audiences at a very specific level. Facebook also has some of the best reach capabilities, as they have over 1.3 billion active monthly users. While Facebook is used primarily for B2C advertising, they have recently expanded their B2B targeting tools, making it a viable option for all companies.
YouTube video ads are an engaging way to connect with your target audience. YouTube’s retargeting options allow you to use the same snippet of code to show tailored ads to millions of YouTube viewers. You get to decide the type of video that shows, how often it is shown, the length of the video and more. YouTube is a great way to utilize the power of video to reach out to your targeted audience.
If you’re a B2B company, it’s worth your while to advertise on LinkedIn. While its platform is somewhat behind other advertising channels, its professional focus allows you to easily target key decision makers. LinkedIn offers a broad range of targeting options, from job title, to years of experience, to specific skill sets. LinkedIn also allows B2B companies to cut through the clutter of B2C advertising that other platforms have.
Twitter is a great option for both B2C and B2B companies. Its benefits include real-time engagement and interactive ad options. While the ad platform is relatively new, it does offer a variety of targeting options.
Our social advertising services tie in nicely with several of our other services, including retargeting, conversion optimization, content marketing, and social media management.