As a small business, you know it’s extremely important to drive targeted traffic to your business’s website. Here are 3 simple ways to optimize your PPC campaigns and drive traffic.

Keyword research

The first thing you need to understand when selecting keywords for your PPC campaign is the more targeted you are to the products and services your business provides, the higher conversion rate you will have. For example, if you are a dentist looking to bring in more patients via a PPC campaign, you will want to select keywords that are targeted for your geographical area and the services you provide—a dentist in Atlanta GA might select the keyword “dentists in Atlanta GA.” You will also need to optimize your website for your potential customers and the keywords you select.

Organize your keywords into common phrase groups

After you have selected the keywords you are going to use in your PPC campaign, you always want to make sure your keywords are grouped into categories that have similar keywords. For example, if you were a dentist who had a practice in 3 different locations, you would want to have a category or group for each location and each group would have 5-10 keywords which are relevant to that group.

Adjust your keyword bids

As you set budgets on the amount you are willing to spend on a certain campaign, and on the keywords themselves, you will want to test things out and adjust your budgets to see how much traffic and ROI you can receive. A great tool to help you make keyword selection and biding decisions is Google’s free keyword tool.

These are just a few of the simple things you can do to increase the amount of targeted traffic your website receives, and hopefully, the amount of business you do.

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