We’ve all experienced a friend, family member, or co-worker speak bad about a particular company. Something went wrong and they are dissatisfied. Maybe it was a one-time issue and the problem has been fixed, but it doesn’t matter. It’s too late; the damage has been done. Years ago businesses wouldn’t get too stressed about one angry customer. Sure, maybe they’d tell a few friends, but for the most part all the only loss is one customer. Today is a different ball game. The internet has made it possible for opinions to spread like wildfire.

Consumers frequently search for information about a company before making a purchase. If a quick search pulls up numerous bad reviews littering the first page of search results, your business is unlikely to see much success online and will even feel the effects of this negative online reputation offline as well. Reputation management is a way to help clear up your online name. By producing optimized, truthful information – the bad experiences of a few unhappy customers will not taint your image in an unfair way. In other words, reputation management keeps the dirty laundry in the hamper, and not scatter about.

Phil Sanders