webadvertisingNo this isn’t a get-rich-quick scheme. This is the amount of money spent on Internet advertising in the third quarter of the year. That equates to over $30 billion in online spending online in one year. That number keeps on growing each year. The Internet has completely changed the face of the advertising industry. Interactive advertising hasn’t replaced offline alternatives, but rather has provided a new and exciting way to target interest buyers.  So why is Internet advertising so great? Here are just a few of the many reasons.

Cost Effective

Unlike other forms of advertising that require vast amounts of money, Internet advertising is much more affordable. You could have as much money to spend as Walmart or just a few dollars a day. On the Internet, the field is leveled. There are no expensive billboards to rent, ad agencies to pay, or materials to print. Simply design a great ad, find a place to advertise, and start. It can be a bit confusing and time consuming, but there are many companies willing to run your campaigns for much less than traditional advertising.

Highly Targeted

This is perhaps the strongest advantage of advertising online. Using online advertising tools such as Google Adwords, users are able to track just about every imaginable statistic possible. Analyze how many visitors, clicks, sales, leads, and any other result of the ad campaign. You can’t get details like that from other traditional ad campaigns.

Fast

Advertising online is quick. There is no need to wait months for a creative to be produced or ad space to be purchased. You can change your ad if it isn’t working in the click of a button. This is perhaps one of the greatest conveniences of Internet Advertising.

In short, online advertising is worth trying. Many find better, cheaper,  and faster results advertising online. No wonder it has become a multi-billion dollar industry. Here at Big Leap we pride ourselves on staying on the cutting edge of the newest technologies and techniques. We help take the guess-work out of online advertising. We specialize in PPC ad campaigns and have extensive experience with Google Adwords. There has never been a better chance to take advantage of online advertising than today.

Phil Sanders