Twitter logoTwitter is a social media platform that is beloved by both individuals and companies.  With 135,000 new users each day, Twitter is growing fast and people are constantly trying to get new followers. Following people is easy, but gaining followers is trickier. This brings up the question, should you follow more people than follow you or the other way around? What follower/following ratio should you strive for? I don’t claim to have all the answers, but since working on the social media team at Leadgenix I’ve learned a thing or two. The first thing you should know is that there is no perfect ratio. It is all very relative and it depends on what you’re going for. Celebrities will have more followers than average Joes’, that’s just the way it is.

When you’re new on Twitter

TwitterWhen you start out you’re a small fish in a massive pond.  For the first little while it’s not uncommon to have a ratio of 1:10 (i.e. you’re following 100 people, but only 10 are following you). Don’t feel bad about this, followers are either gained over time or by running Twitter ads. Oh, and never, ever buy followers.

When you’re no Longer the new kid on the Block

If you want to gain new followers on Twitter you need to set goals and benchmarks. Once you’ve been around for a while you’ll want to see your follower base growing, don’t be satisfied for 1:10 for long! The best way I have found to gain new followers is by publishing great content. Try cornering a niche market and post what those people want to read. Now that you’re no longer new, a 1:1 ratio is what you want – for now.

Once you’re well Established and Respected (or Famous)

You’ve been on Twitter for a while; you’ve mastered favoriting, retweeting, and hashtags. You’re basically a Twitter pro. Do not settle for anything less than a 2:1 ratio, you deserve it and you’ve earned it. When you cross the 2:1 threshold, many will see this as a mark of authority. For industry experts or celebrities, they can have a ratio of 100:1 or even 1000:1. You may not ever reach this level, but there are more important things in life than Twitter followers.

When do you stop following people?

There will come a point when you don’t need to follow any more people. By this time you’ll be following most if not all of the people you’re interested in. You no longer need to follow people to gain followers in return, they will flock to you without you having to do much. Once your ratio is greater than 2:1 you can afford to be more selective about whom you follow back.

The digital marketing world is always changing and it’s important to keep up with it. Check back with our blog frequently for industry updates and insight.

Jamie Bates