Search Engine Optimization has been around for a while now and is becoming established as one of the necessary factors for a business to be competitive. However, many people still do not know a lot about the industry. And nearly all companies who have looked into getting SEO services have gotten scammed by one “legit” SEO company or another. Unfortunately, these scammers have given SEO a bad name, making it more difficult for truly legitimate SEO providers to market their services.
There is hope, though. Just like in the storybooks, the good guys will win in the end. As scammers try to take advantage of naive businesses, the real SEO experts are beginning to stand out by providing results and proving that search engine optimization services are a great opportunity with a high ROI. In this excellent post by K. Paul Mallasch, we can see just how many types of SEO “specialists” there are out there trying to take your money. But the real specialists are beginning to win the war. Black Hat SEO and spamming may have succeeded for a few years, but, as many college football teams are finding out right now, cheating will eventually catch up to you. As Google and other search engines have found ways to combat bots and other “get-ranked quick” schemes, the human SEO professionals have been the ones who have excelled and brought their customers true results.
This is just more proof that a computer can never fully replace the human mind. In order for search engine optimization to be successful, it has to be done by a real person who can ethically market your website to search engines. No bot program can think for itself, react to changes in the industry, or represent your company in a professional manner. The future of SEO is in the hands of real people, and anyone looking to use SEO to increase their profits should remember that.