The number one reason for implementing YouTube into your social media strategy is simply because of the sheer usage and popularity of the site. Even with Apple purposely leaving out the YouTube app from its newest operating system, there doesn’t seem to be too much that would diminish the dependence and affinity that users have for the site as it continues to spread worldwide, as seen below.
Now, you may think that these statistics are spread so thin and concentrated on only the most popular videos, leaving little reason to compete with a video of your own, but when you see how active YouTube users are to share, like and comment on your videos when combined with the other social media tools at your disposal, you might reconsider.
Lastly, if you think that creating a quality YouTube video is beyond the reach of your company, think again. You don’t have to spend thousands of dollars on a video in order for it to be viewed or even become popular.
In fact, some of the best videos are simple, very low budget clips that rely more on their witty, random humor than on large budgets. Finally, If you still don’t feel comfortable creating video content for your company, try making a YouTube video highlighting your company’s awesome personality in hopes of hiring the right person to do the job for you.
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