There’s a term that’s casually thrown around among rock climbing enthusiasts when they’re working on an intimidating wall: commit. When a climber begins to chicken out or want to quit, they remind themselves that they committed to the project, and they are not coming down until it’s complete. It’s not that their bodies can’t handle the strain, it’s that their minds need to be set.

Climbers continually conquer challenging walls with a committed attitude. When you know you can’t turn back, you drive forward with an effort and ferocity that not only bring you to the top of the wall, but power you to go above and beyond.

That’s the power of commitment.

Commitment Issues in Content

In many instances, there is a mismatch with who comes up with the content strategy and who actually creates the content. The problem is that companies will create the content strategy and then outsource the work to an indifferent 3rd party. The companies don’t commit to the project. Instead, they clean the slate to attend to other things. Content suffers for this.

Outsourcing the work to an indifferent third party diffuses the dream/vision. Like a bad game of telephone, the meaning, excitement, and purpose behind the content is lost as it’s explained to someone more interested in the paycheck at the end of the project rather than the results.

If a company comes up with a content strategy, it is up to the company to see it through. It’s their dream and their vision. It is therefore their responsibility.

The Power of Commitment

When companies commit to their content, they do content right. The content drives the company forward to a larger purpose. Goals come within reach, and pretty soon the company finds themselves on top of the wall.

Commitment brings peace of mind because companies know that the content will be top quality. The content won’t be abused by uninspired or unskilled writers.

The Takeaway

It is only the climber’s (your) efforts that will get you to the top, not hiring someone else to climb the wall for you.

Commit to content creation. When a content strategy is put into place, take care of it personally. It’s the only way to ensure quality work. It is the best way to reach your goals.

The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor. – Vince Lombardi

Jamie Bates
Online Marketing Director