Last week in Beginner’s Guide to Competitive Link Building Part 1 we went over how to decide who your competitor is and how to get their link profile. This week we will cover how to obtain competitive links.

There are a couple different ways to gain competitive links, and they all build on skills you probably already have.  The kind of links you are looking for are directories, blog comments, and sites where you are able contact the webmaster.

To find these opportunities to place a link you really just have to go to the sites on the competitive link profile you made and search through it until you find a relevant directory, blog or site that will potentially let you get a link.

There are several types of links you’ll find in your search for competitors’ links. Some of these include directories, blog comments, and other webmaster-made links on industry-related sites.

For directories you usually just have to fill out the form, hit submit, and then go confirm your email address.

For blog commenting you read through the article on the blog and leave a meaningful comment with your link in the space provided. If there isn’t a space provided, and it’s a Disqus comment platform you simply incorporate your keywords into your comment and use this format <a href=””> Keywords</a> to get your link in the comment.

For contacting the webmaster we do something called link requests. They are essentially an email outlining who you are, what their site has that’s relevant to your audience, why it’s relevant to your visitors, and where the content can be found on their request example

You don’t want these emails to be generic emails that get sent out to hundreds of sites. You should meet those requirements but you don’t want to have every email being the same — make it personal. Don’t waste the webmaster’s time. If you are going to put in the effort to put together a link request you want to make sure they’re going to at least consider what you’re asking for.

You need to be careful about where you try to link to as well. For example if you have a for–profit college as your site you don’t want to be trying to submit it to non–profit sites. This can back fire big time. Some sites have a bad reaction to this kind of thing. They may start bashing on your site causing you to lose visitors and hurting your reputation.

You definitely need to be aware of where you are trying to get links while doing SEO. Otherwise you could seriously damage your site and your businesses reputation.

There are many types of links. Some take more time and deliver more value than others. That’s why it’s worth knowing how to build competitive links


Jamie Bates
Online Marketing Director