You are likely already familiar with Google Trends, Google’s tool to track search volume around the world and in various languages. In effect, Google Trends is a way for site managers to analyze trend data via different search terms.

On the other hand, Google Correlate is the reverse of Google Trends. This tool allows for users to start with a trend, then correlate that trend with specific search terms. Google CorrelateThis can be great for internet marketers because they will be able to better understand the relationships between certain terms and perhaps better predict them in the future.

In developing this tool, Google inputted several years’ worth of data from the CDC for the flu rate in the United States. Next, Google Correlate helped to fill in the gap between trend and search patterns by providing several search terms that came across as a result of these flu rates.  Surprisingly, the actual flu rate has very high correlation rates with Google searches for the phrases “cold or flu,” “treatment for the flu,” and even “is it the flu.”

This is only one example of how this tool can be used. Even for a correlating novice like me, looking at trend data from past years and how they relate to this year is quite fascinating. This approach to Google Correlate would be extremely useful for seasonal businesses—they are now able to see which search terms would help them maximize their business strategy online.

For example, if I were a personal trainer or a provider of athletic equipment, seeing this graph for “running a marathon” would give me great hope. Obviously it’s somewhat seasonal, but increases in overall search volume as time goes on.

trend data

Start using Google Correlate for your business today. Whether it is researching industry trends or predicting future ones, this will be a very effective addition to your Internet Marketing Solutions toolbox.

Jamie Bates
Online Marketing Director