Retargeting, also known as remarketing, is a simple practice of serving customized display ads based on prior website engagement. We’ll serve ads on a variety of websites, keeping your brand visible even after a visitor leaves your site. Retargeting is often used in conjunction with a paid search campaign, but can also be used to track organic site visitors.
How does it work?
Retargeting helps you reach and interact with people who have visited your website by displaying ads tailored to them and their experience on your website. By adding a small snippet of code on your site, we can create customized audience groupings and target customized ads to display to them across them web.
Retargeting and Social Ads
Social media ads play a large role in retargeting your website visitors. Facebook, Twitter, YouTube, and LinkedIn all have rich retargeting capabilities that can be used in conjunction with a larger social ad campaign. Read more about our social ad services here.
Benefits of Retargeting
There are many benefits to including retargeting in your paid search campaign. When done correctly, retargeting can help boost brand recognition and engage potential customers. The end goal of retargeting is to prompt users to revisit your site, where they can eventually convert into a customer.
Retargeting is one just one element of a successful paid search campaign. Our goal is to help the right visitors find your site at the right time, eventually leading to a successful transaction. There are countless capabilities with paid media and this is just the tip of the iceberg.
Interested in starting a paid search campaign with Big Leap? Give us a call today for a customized proposal.