Content Creation & Promotion
Creating interesting, interactive pieces of content can generate natural links from authoritative sources and drive attention to your brand. Beyond the content we create for blog posts and social media, we are also experienced in executing creative, large-scale content campaigns, from strategy, to creation, to promotion. Check out our case studies to learn more about some of our favorite campaigns.
Content can take many forms: interactive maps, how-to guides, infographics, video, quizzes, and more. The sky’s the limit. We work with you to craft something that your target audience can’t help but engage with. When investing in a larger campaign, finding the right message is key. Ideally, we find something that your audience not only wants, but needs. In creating the actual content, we work with you to make sure everything in the campaign matches the look and feel of your brand experience.
It’s not enough just to create great content and hope that people will be interested. It’s crucial to actively invest in getting your content to the right people. We have a great track record with all aspects of content promotion, and have even seen content go viral from our efforts. As part of our promotion efforts, we’ll do everything from outreach to relevant media sites, to promoting the content with paid advertising, to requesting proper links and attribution from sites that pick up your content organically.
A large content campaign can turn into a great lead generation opportunity. We help you make the most of the increase in new traffic to your site, from A/B tested landing pages, to retargeting visitors in future paid media ads.
To learn more about partnering with Big Leap for a larger content campaign, contact us today.