DMG Exteriors logo

Project Overview

Increase in New Users
Increase in Ranking Positions
Increase in Organic Sessions
Industry B2C, Roofing/Home Services
Value Provided Improvement in organic traffic and rankings through SEO and content marketing strategies
Project Overview

When you’re in a competitive industry like home services, you should never treat your online presence as an afterthought. Consistently improving your digital marketing plan is one of the best ways to get ahead of the market.  But of course, this is easier said than done. SEO takes a lot of effort, and when you’re busy managing the day-to-day operations of your business, it’s challenging to invest time into elevating your online presence. 

Roofing and home projects company, DMG Exteriors, was faced with this predicament. They weren’t receiving much site traffic nor were they ranking for any keywords. Their team needed a dedicated SEO team to help amplify their digital footprint.

By the recommendation of one of our clients, DMG Exteriors turned to Big Leap for guidance on optimizing their online pages in 2019. By combining local SEO efforts with content marketing initiatives, we were able to help them go from ranking in the 100th position for keywords to the first position nationally.

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Our Strategy

Our Strategy

Because DMG Exteriors provide their services to specific counties in Indiana, we understood local SEO would be essential to our client’s campaign. But SEO is just one piece of the pie; to maximize their online results, we knew combining DMG Exteriors’ SEO with content marketing would help them achieve the success they wanted. 

We took our combined knowledge of SEO and the roofing industry to create strategies centered on keyword research, local SEO, and content optimization.  

Conducting Extensive Keyword Research

To enhance their site for topic relevance, we knew we needed to gain insight into their field and customers. Our SEO team first conducted meticulous research on DMG Exteriors and the roofing industry. 

Using Google Search Console and SEMRush, our team looked at keywords and topics competitors were using. We used these resources as a baseline to help us identify gaps that DMG Exteriors needed to fill and areas that could serve as critical advantages. This process also helped our team better understand our client’s business and how we could provide digital marketing services tailored to their goals.

Improving Local SEO through Site-Page Optimization

With a prepared list of keywords, our SEO team focused on optimizing their site for local SEO. That way, they would show up for relevant roofing/home project queries in their area.  

We began by optimizing their main navigation pages by strategically weaving in keywords we discovered from our research. Our SEO specialists made sure the keywords assigned to each page were relevant, had a high search volume, and would help DMG Exteriors earn more qualified leads. 

Producing New, High-Quality Content

Our SEO specialists knew that simply optimizing DMG’s webpages wouldn’t be good enough; it wouldn’t help them gain the traction they needed to stay competitive. Therefore, we dove into producing new blog content. 

During our keyword research, we looked into valuable roofing and home services topics that would help educate their audience. Our team then collaborated with our in-house content team to flesh out these topics and produce high-quality blog articles. 

Finding Backlinks Opportunities through Local Citations

The newly optimized navigation pages and blog posts were shared on our client’s Google My Business page. This would help raise awareness of their credible services and encourage online users to visit their website. 

We also worked on creating new local citations for them, which would serve as additional backlinks (a critical Google ranking factor) to their website. This involved running a report to identify any local directories in which DMG Exteriors was not listed and ensuring their information was accurately posted on those directories.

“In less than a year, Big Leap’s work has secured page one rankings for nearly all relevant verticals and keywords. They’ve also helped to generate leads.

The thorough industry deep dive they did added value to the engagement. The team provides monthly reports and remains responsive.

We’re dominating our competition, and it’s entirely because of Big Leap’s efforts”


The Results

The new blog posts our team produced gained significant traction online. They became the top 10 pages visited on our client’s website for multiple months in a row. 

DMG pageviews case study

For example, one of our blog articles posted in March 2020 garnered over 2,000 page views. Visitors have been spending an average time of five minutes and 27 seconds on this page, which exemplifies the value it’s provided for their audience. 

Due to the success of their content, DMG Exteriors’ keyword rankings skyrocketed. They went from ranking in the 100th position to ranking in the first position nationally.

performance DMG
ranking example DMG

And that’s not all—by optimizing DMG Exteriors’ content and local citations, our client’s Google rankings improved by over 3,000 positions, and their Google My Business listing ranking increased by over 200 positions. We’ve also seen a 301% increase in new organic users and a 192% increase in organic sessions.

DMG ranking growth
Sharpen Your Competitive Edge with Big Leap

At Big Leap, we understand the value of layering SEO with other digital marketing strategies to drive the right results. SEO and content marketing helped DMG Exteriors gain the online footing they needed—what kind of combination will help your business grow? 

Contact our team to discover the customized strategies we can create for you. We are happy to get you started with a free strategy session to get the ball rolling.

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That’s Enough About Us.

Here’s the thing about our SEO agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.

You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.

Let’s Talk About You.

Increase in Organic Traffic
Increase in Organic Traffic
Increase in Organic Traffic