Content marketing is creating big benefits for businesses and marketing agencies that have figured out how to do it right. The strategies for doing it right, however, differ from industry to industry and often meet with unique challenges. Content marketing for insurance agencies is full of opportunities for success—but you have to know what you’re […]
As discussed in The Growing Effect of Social Media On Marketing, adapting your marketing strategies to utilize current, popular social media platforms is absolutely essential for effective business. Reddit, a new, unique networking online community, is one particularly favored marketing platform that allows users to submit news, text, direct links, media and other personalized content.
With over one billion people on Facebook, it has become a great opportunity for companies who want to market themselves and expand their audience. Getting shares, likes and interactions has become increasingly more important as consumers increasingly rely on social media to inform their buying decisions. “Going viral” has become the pinnacle of social media […]
A recent Big Leap blog post, The Growing Effect of Social Media on Marketing, highlighted a fundamental characteristic of social media: interactivity. As much more than a platform for just photos, videos, or posts – social media is a network of webpages that allow users to interact with each other through conversation, sharing, tagging, reposting […]
Setting actionable, measurable, and attainable business goals is crucial to doing good business. It gives you something to work toward as well as something to look back on and hold yourself accountable to.
When it comes to digital marketing, goals are just as important. In fact, having effective goals at the onset can make the difference […]
On the Big Leap blog, we’ve discussed the importance of digital marketing. We’ve gone over the value of social media success and how to measure that success. As professional marketing consultants, we understand the vital necessity of marketing across all platforms in today’s digitally-centered era.
With an estimated 3,270,490,584 people using the Internet each day, maintaining […]
Did you know that 96 percent of marketers are using social media to market their business? As one of the modern-day front-runners for marketing budgets and strategies, social media has the capability to reach an expansive target audience with minimal effort and cost. A significant increase in traffic and exposure is leading marketers to realize […]
If you ever had to justify a social media budget, then you’ve grappled with this question.
The answer isn’t as simple as you’d think. Traditionally, to measure ROI you calculate the number of leads you generated from your marketing campaign. You track which ones turned into sales. If you can prove that your marketing efforts resulted […]