How Do You Measure the ROI of Social Media?

If you ever had to justify a social media budget, then you’ve grappled with this question. The answer isn’t as simple as you’d think. Traditionally, to measure ROI you calculate the number of leads you generated from your marketing campaign. You track which ones turned into sales. If you can prove that your marketing efforts […]

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Should I Hire One Digital Marketing Company to Do My SEO, PPC, and Social Media?

SEO. PPC. Social Media. These are completely different things, right? Well, they each have unique components, and they each require a specific kind of expertise. But they are one and the same–digital marketing. You could even take it one step further and call it just marketing. To be successful, you don’t just need SEO. You’re not […]

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