5 Ways To Market Your Business Through Reddit

As discussed in The Growing Effect of Social Media On Marketing, adapting your marketing strategies to utilize current, popular social media platforms is absolutely essential for effective business. Reddit, a new, unique networking online community, is one particularly favored marketing platform that allows users to submit news, text, direct links, media and other personalized content. […]

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How Much Should I Budget for Digital Marketing?

As a digital marketing firm, we are constantly asked about the right budget for digital marketing from agency clients, franchise corporations, and small business owners alike. How Much Marketing Budget Is Right? There are a few standard business answers that companies give out, but we’ve learned as digital marketing consultants, there are very few standard […]

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Help Big Leap Win Money

Did you know that your vote can help us win money? It’s true! If you vote for Big Leap as an awesome small business, we could win up to $100k! For the 4th consecutive year, Chase Bank is running their Mission Main Street Grants contest. This year they’re giving 20 small businesses a $100,000 grant […]

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How Do You Measure the ROI of Social Media?

If you ever had to justify a social media budget, then you’ve grappled with this question. The answer isn’t as simple as you’d think. Traditionally, to measure ROI you calculate the number of leads you generated from your marketing campaign. You track which ones turned into sales. If you can prove that your marketing efforts […]

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Is Your Marketing Working?

The current definition of marketing is: “The activity for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”                                                                                                       –The American Marketing Association, Approved July 2013 That definition puts a lot of focus on the creating awareness part of your marketing and communication, but more and more, […]

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Giving Your Brand a Voice Through Your Employees

One of the perks of working in digital marketing is that there are so many different social media platforms to explore and use to connect companies with customers. With the ever-growing popularity of social media, I’m always surprised by how many businesses ignore a key component of their marketing strategy—their employees. Surprised? You shouldn’t be. […]

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What is Reddit and How Can I Use it for SEO?

Before posting and commenting on Reddit, you need to know your way around. This is key to getting “upvotes” and becoming a great resource to the community. Here are a few things to know about Reddit that will help you get started: Upvotes/Downvotes: Reddit works completely off of a voting system. If someone likes your […]

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A New Trend in Marketing

The release of the third film in the Hunger Games series, “Mockingjay Part 1,” is being hotly anticipated. Their marketing team knows it, and we at Big Leap have noticed. They’ve taken a new direction in their campaign for this film than they have in the past two, and although it doesn’t mention the film’s […]

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Creating an Emotional Connection: Advice from Don Draper

As marketers, we often talk about creating an emotional connection with our audience. This is obviously important because we know action and decision making are most strongly linked to emotion, rather than rational or analytical thought. While this is somewhat oversimplified, your brain is generally divided into two main parts, rational and emotional. The rational […]

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