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What is Entity Search?

To first understand the reason behind entities, picture a bat.  What did you imagine, the nocturnal flying mammal, or a Louisville slugger?  This is the issue that search engines have faced for years.  Language in itself does not explain what someone is thinking and the same language can mean different things to different people. Last […]

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Google Hummingbird Update: What You Need to Know

What is It? Simply put, the future. Hummingbird marks the most revolutionary update since the Caffeine update in 2010. There have been more recent updates since Caffeine, including the infamous Panda and Penguin Updates. However, Panda and Penguin are better explained as peripheral changes to the then current Google algorithm, while the Hummingbird update is […]

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