People get into blogging for all kinds of reasons.
Maybe you just launched a small business and need a reliable way to build your online reputation and your SEO. Or, maybe you’re a stay-at-home parent who’s looking for a side revenue stream that doesn’t require daycare. Whatever your backstory or reason for Googling this article was, you’ve heard about the benefits of blogging and you’re ready to dive in. There’s just one problem – you have no idea what to write about.
Nailing down a niche for your blog is one of the most critical pieces of marketing you’ll do, because the success and profitability of your blog is largely dependent upon you picking the right niche.
So how do you make the correct choice? In this article, we’ll give a bit of guidance about how to choose a niche you’re excited about, and one that will be profitable over the long term.
Ready to dive in?
How to pick the correct niche for your blog
The best piece of advice we can give you for choosing a topic for your blog is to write what you know, but more specifically, write about what you know that other people will pay for.
Writing about your passion is fun and exciting until you’re not making any money off of it. If you pick a topic that’s too broad, you’ll run into way too much competition for clicks, and it will be nearly impossible to earn any real revenue when you’re competing with larger sites that have more domain authority.
The key to being a successful blogger is to pick a niche that you’re excited about, that’s specific enough for you to dominate the market, and that is easily monetized. And how exactly do you do that? Next, we’ll share several steps you can take to ensure that your topic is specific enough to monetize and attract readers.
5 steps to finding the perfect blog topic
- Write about something that excites you
The three most important factors when it comes to picking a blog niche that you can monetize are: 1) how excited you are about your chosen topic – and your readers will be able to tell! 2) how excited your readers are about the topic, and 3) whether it’s possible to monetize your topic.
One of the most fun parts of the blogging process are the beginning steps: designing your site, picking your domain, and launching it to your family and friends. But after the initial glow has worn off and your family and friends have stopped clicking on every post you share on Facebook, is your site sharing valuable information that readers will want to keep coming back to?
You are interested in a wide variety of topics, but chances are, you’re not capable of doing justice to a very wide variety of topics on your blog. So, pick one thing you’re really excited about, for example, honey bee farming, and then nail that topic. Don’t try to juggle too many topics at once, and don’t try to write about something you’re not interested in just for the sake of making money. Trust us, you’ll lose interest quickly.
- Narrow your topic even further
Now that you’ve picked a topic you’re excited to write about, zoom way in. The more specific your topic is, the more likely you are to earn clicks without having to try to compete with bigger sites that have more established search engine credibility. It may seem counterintuitive, but it’s impossible to be everything to everyone. If you narrow the focus of your blog, you’ll be able to grow your site, your readership, and your income at a much more rapid rate than if you try to write about too many things.
To properly narrow the focus of your niche, think about your topic, and then think about the specialty knowledge you have about that topic that nobody else does. Let’s use our honey farming example to illustrate this.
Say I’m at-home beekeeper who wants to start a monetized blog about beekeeping. However, there are lots of sites already out there about beekeeping. So, I narrow my focus. What specific knowledge do I have that might attract readers? Well, I’m an organic honey farmer, and I also make all of my honey in small batches. So, instead of choosing the very wide topic of “beekeeping” I decide to write about how to start an organic honey farm in your backyard – this is a much easier topic to earn clicks for than my original, very broad idea would be. Plus, once you narrow your focus, you’ll be that much closer to finding your ideal audience, and then once you’ve earned their attention, you can ask them what content they’d like to see on your site – a win-win for both of you.
- Conduct market research
The next critical step to ensuring that your blog will be a reliable income source is to do market research to be sure people are actually looking for information about your topic. The first step to finding out is to run a basic Google search to see how many results there are about your topic. This will tell you whether it’s something people are actually interested in.
I ran a basic search for “organic beekeeping at home” and got about 3.3 million results – that’s a lot of buzz (pardon the pun) about our topic.
Now that I know there’s interest in my topic, I’ll drill down further and run a search on Google Trends for my topic to see how interest for my topic changes over time:
Source: Google Trends
If I want to drill down even further, I can check a keyword analytics site like SEMrush to check search volume for my keyword. I ran a SEMrush search for “organic beekeeping” and got 3.7 million results.
The quickest and most reliable way to know whether your topic is of interest to your audience and has the potential to make money is to look at the data.
- Ensure that your topic has earning potential
If blogging is going to be an income stream for you, and not just a fun hobby, then you need to be sure that your chosen topic has the potential to be profitable. A good way to start this process is to check whether other sites are paying money to earn clicks for your topic. Fortunately, from the SEMrush data we looked at above, I know that “organic beekeeping” currently has a per-click cost of $1.24. You can also check Google Ads to see which specific keywords other sites are using for paid advertising. The key here is to pick a topic that people are buying keywords for, but ensure that the going price isn’t too high, or you won’t be able to compete with higher spenders.
It’s also a good idea to check these other sites that are related to your chosen topic to see how they are currently making money. Do they sell products? Have advertisements on their website? Have affiliate links? Doing this research will also spark some ideas for different ways you can monetize your own site in the future.
- Choose a topic that you’ll stay interested in
Perhaps even more important than choosing a topic your readers will be interested in overtime is picking a topic that you won’t get sick of. It’s very exciting to start a blog and your initial motivation to write will likely be high, but a year from now, or 100 posts from now, will you still be interested in this topic? Be sure that you’re not picking a niche that will cause you to burn out after the novelty has worn off.
Start dominating your content niche
The key to running a profitable blog is to choose a topic you’re passionate about, narrow the focus enough to earn clicks, do your due diligence, and ensure that your topic has earning potential. The more legwork you to prove the viability of your blog’s theme upfront, the less time you’ll waste creating content that your audience isn’t interested in, or that won’t make you any money. Don’t make the mistake of trying to write about too many things at once to see what sticks. Narrowing your focus to something that’s earning search queries but that will still be possible for you to compete in, is absolutely critical to ensuring that you’ll be successful over the long-term. Once you narrow your focus, you’ll be able to much more easily find your ideal reader, and then begin creating the content that they want to see, which in turn makes you more revenue. Now that you know the secret to a profitable blog, it’s time to launch, but don’t worry, you won’t have to do it all alone. Big Leap Marketing specializes in helping small businesses and entrepreneurs nail their SEO so they can earn clicks and earn more cash. Sign up for your free Big Leap SEO consultation today.