If you have your own website, or do SEO work for other people, you may know that having a regularly updated blog on the site can do wonders for your rankings and site traffic. The consistent uploading of new content shows search engines like Google that the website is staying current and up to date.
If you have a good enough blog, you can attract more visitors to comment and share their thoughts. An effective blog gives visitors useful information, and enables a dialogue to form between the visitors themselves, and between the blog author/company. Now this sounds great, but how do you start making the best blog you can?
No matter how many Google updates come out, one thing will always be true, and that is that content is king. If you have useful, entertaining, and informative content, Google will notice. If you then do a little SEO for that content, you can see some dramatic changes in traffic.
When the blog you’re working on is something you’re passionate about, you may not have many problems writing content for it, but what about the other topics that you’re not so interested in? In those cases, it may be best to brainstorm with some other people. This way you’ll ensure that the information will be relevant and truly helpful to those that read it.
If you’re doing a blog for your own website then the best advice is to be genuinely interested in the subject matter. If it’s something you know a lot about, share your knowledge and set goals for yourself for future blogs. You can start blogging about one topic, and then do research and your own studying to further your knowledge and widen your blogging niche.
Now for the SEO…
So you have your high quality content, but nobody is clicking on your links? There are some pretty quick and easy steps you can take to change that. First, is your title optimized for search engines? Is it attention grabbing and informative?
With Google’s recent Hummingbird algorithm update, Google made it easier for more conversational questions to be answered. Consider making your title a question that many people have, and that you can answer in your blog.
In addition to your title, updating the metadata of your blog post can help search engines gather more information about the content of that piece. If you update your meta-title and meta-description for your post, both search engines and visitors will be able to see if your article addresses their needs. Many blogging services, such as WordPress, have plugins to allow you to edit your metadata. New to Metadata? Check out “How To Technically Optimize Your Website: Metadata.”
These simple steps can make the difference between a good and great blog. First, create your content. Second, help people find your content by doing your own SEO. Third, enjoy the benefits of an active blog on your website. Feel free to leave your questions and comments in the box below!