Getting Started with Facebook Advertising

It’s been a few months now since Facebook made the change that drastically affected organic reach, but many marketers are still reeling from the blow. Facebook has made it more and more clear that if you want to reach your fans, then you need to do more than just post to your page. This is [...]

How Do You Measure the ROI of Social Media?

If you ever had to justify a social media budget, then you’ve grappled with this question. The answer isn’t as simple as you’d think. Traditionally, to measure ROI you calculate the number of leads you generated from your marketing campaign. You track which ones turned into sales. If you can prove that your marketing efforts [...]

By |2019-08-09T18:56:50-06:00March 16th, 2015|Categories: How To & Tutorials|Tags: , , , , , , , , , , |Comments Off on How Do You Measure the ROI of Social Media?

How Much Client Involvement is Needed for a Successful SEO Campaign?

One question we get all the time as a digital marketing agency fulfilling on SEO for a wide variety of clients is “How much client involvement is needed for a successful SEO campaign?” While some clients are eager to hand over the reins and check back on our progress months later, others feel the need [...]

By |2019-08-09T18:56:51-06:00February 26th, 2015|Categories: Frequently Asked Questions, How To & Tutorials, SEO|Tags: , , , , , , , , , , |Comments Off on How Much Client Involvement is Needed for a Successful SEO Campaign?

The Big Leap 12 Step Program for Excellent Content Creation

Like a recovering addict’s 12-step program, a sustainable content strategy needs to be constantly re-evaluated and re-assessed. You never leave the program—you’re an addict for life. These 12 steps for content marketers are intended to be applied and re-applied, with adjustments made as you go. It’s a never-ending wheel of content creation that will roll [...]

By |2019-08-09T18:56:51-06:00February 24th, 2015|Categories: Featured Posts, How To & Tutorials|Tags: , , , , , , |Comments Off on The Big Leap 12 Step Program for Excellent Content Creation

How to Do Social Media For a Small Business

Over one billion people use Facebook every month. That number may be a little deceiving, because reaching those people is harder than you might think. There’s enormous potential to using social media for business, but it’s not as simple as creating a profile and expecting the “likes” and “shares” to come pouring in. If you’ve [...]

By |2019-08-09T18:56:52-06:00January 28th, 2015|Categories: Frequently Asked Questions, How To & Tutorials, Social Media, Social SEO|Comments Off on How to Do Social Media For a Small Business

How to Measure Digital Marketing Success

One of the biggest challenges facing digital marketers in 2015 is how to measure success. It’s not as simple as putting up a website and watching your business grow; digital marketing requires a large investment of time and resources. If you don’t have a solid process for measuring success then how can you be sure [...]

By |2019-08-09T18:56:52-06:00January 28th, 2015|Categories: Frequently Asked Questions, How To & Tutorials|Comments Off on How to Measure Digital Marketing Success

Is Your Marketing Working?

The current definition of marketing is: "The activity for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."                                                                                                       --The American Marketing Association, Approved July 2013 That definition puts a lot of focus on the creating awareness part of your marketing and communication, but more and more, [...]

By |2019-08-09T18:56:52-06:00January 20th, 2015|Categories: How To & Tutorials|Tags: , , , , , |Comments Off on Is Your Marketing Working?

Happy Holidays from Leadgenix!

[spb_image image="20082" image_size="full" frame="noframe" intro_animation="none" animation_delay="200" fullwidth="no" lightbox="no" link_target="_self" caption_pos="hover" width="1/1" el_position="first last"] [spb_column col_bg_color="#132531" col_bg_type="cover" col_parallax_image_movement="fixed" col_parallax_image_speed="0.5" col_padding="5" col_animation="none" col_animation_delay="0" width="1/1" el_position="first last"] [spb_text_block animation="none" animation_delay="0" padding_vertical="0" padding_horizontal="0" width="1/1" el_position="first last"] Here at Leadgenix, we strive for best practices not only in digital marketing, but in all aspects of life. And that includes our [...]

By |2019-08-09T18:56:52-06:00December 23rd, 2014|Categories: How To & Tutorials|Tags: , , , , , , , , , , |Comments Off on Happy Holidays from Leadgenix!

Social Media Ads 101: Facebook Click-To-Website Ads

I’ve written many previous blogs about social media advertising. Facebook gives you many advertising options, from event responses to video views, but today I’ll be addressing ads that lead directly to your website. As nice as it is to get more likes and more engagement on your Facebook page, if you’re business isn’t making money [...]

By |2019-08-09T18:56:54-06:00September 22nd, 2014|Categories: How To & Tutorials, Social Media|Tags: , , , , , |Comments Off on Social Media Ads 101: Facebook Click-To-Website Ads