How Do You Measure the ROI of Social Media?

If you ever had to justify a social media budget, then you’ve grappled with this question. The answer isn’t as simple as you’d think. Traditionally, to measure ROI you calculate the number of leads you generated from your marketing campaign. You track which ones turned into sales. If you can prove that your marketing efforts […]

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The Big Leap 12 Step Program for Excellent Content Creation

Like a recovering addict’s 12-step program, a sustainable content strategy needs to be constantly re-evaluated and re-assessed. You never leave the program—you’re an addict for life. These 12 steps for content marketers are intended to be applied and re-applied, with adjustments made as you go. It’s a never-ending wheel of content creation that will roll […]

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How to Do Social Media For a Small Business

Over one billion people use Facebook every month. That number may be a little deceiving, because reaching those people is harder than you might think. There’s enormous potential to using social media for business, but it’s not as simple as creating a profile and expecting the “likes” and “shares” to come pouring in. If you’ve […]

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Is Your Marketing Working?

The current definition of marketing is: “The activity for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”                                                                                                       –The American Marketing Association, Approved July 2013 That definition puts a lot of focus on the creating awareness part of your marketing and communication, but more and more, […]

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Happy Holidays from Leadgenix!

[spb_image image=”20082″ image_size=”full” frame=”noframe” intro_animation=”none” animation_delay=”200″ fullwidth=”no” lightbox=”no” link_target=”_self” caption_pos=”hover” width=”1/1″ el_position=”first last”] [spb_column col_bg_color=”#132531″ col_bg_type=”cover” col_parallax_image_movement=”fixed” col_parallax_image_speed=”0.5″ col_padding=”5″ col_animation=”none” col_animation_delay=”0″ width=”1/1″ el_position=”first last”] [spb_text_block animation=”none” animation_delay=”0″ padding_vertical=”0″ padding_horizontal=”0″ width=”1/1″ el_position=”first last”] Here at Leadgenix, we strive for best practices not only in digital marketing, but in all aspects of life. And that includes our […]

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