How to Do Social Media For a Small Business

Over one billion people use Facebook every month. That number may be a little deceiving, because reaching those people is harder than you might think. There’s enormous potential to using social media for business, but it’s not as simple as creating a profile and expecting the “likes” and “shares” to come pouring in. If you’ve [...]

By |2019-08-09T18:56:52-06:00January 28th, 2015|Categories: Frequently Asked Questions, How To & Tutorials, Social Media, Social SEO|Comments Off on How to Do Social Media For a Small Business

How to Measure Digital Marketing Success

One of the biggest challenges facing digital marketers in 2015 is how to measure success. It’s not as simple as putting up a website and watching your business grow; digital marketing requires a large investment of time and resources. If you don’t have a solid process for measuring success then how can you be sure [...]

By |2019-08-09T18:56:52-06:00January 28th, 2015|Categories: Frequently Asked Questions, How To & Tutorials|Comments Off on How to Measure Digital Marketing Success

Improve Your Productivity by Creating Your Own Writing Ritual

I grew up watching the Utah Jazz play basketball in the late 90s. This was their heyday, when they reached the NBA finals twice (only to be beaten by Michael Jordan’s Bulls). One of my favorite players was a shooting guard named Jeff Honacek (current coach of the Phoenix Suns). Hornacek had a signature move. [...]

By |2019-12-04T16:19:43-07:00August 15th, 2014|Categories: Archive, How To & Tutorials|Tags: , , , |Comments Off on Improve Your Productivity by Creating Your Own Writing Ritual

How Frequently Should I Write Blog Posts?

Blogging is a great way to connect with your audience, encourage communication and interaction, and improve your SEO rankings. Hopefully your blog will even lead to some conversions and sales. But how often should you write a blog post? What is the magical blogging schedule that will keep you relevant and give you the results [...]

By |2019-12-03T20:59:21-07:00July 7th, 2014|Categories: How To & Tutorials, SEO|Tags: , , , |Comments Off on How Frequently Should I Write Blog Posts?

Why You Should Always Finish Your Blog with a Strong Call to Action

On a recent trip to New Orleans, I was walking through the French Quarter enjoying the street musicians and performers. It wasn’t Mardi Gras, but there still seemed to be a brass band on every corner. One group of dancers was really drawing a crowd, and I wandered over to see what the commotion was. [...]

By |2019-12-03T21:09:29-07:00June 3rd, 2014|Categories: Archive, How To & Tutorials|Tags: , , , , |Comments Off on Why You Should Always Finish Your Blog with a Strong Call to Action

Brand Ambassadors are Better than Celebrity Endorsements

Businesses looking to further their reach online often rely on the fame of celebrities or well-known bloggers to get their name out there. I hate to break it to these businesses, but putting an ad on Perez Hilton’s blog isn’t going to give you the extra push you’re looking for. Your most reliable brand ambassadors [...]

By |2019-12-04T16:30:52-07:00May 13th, 2014|Categories: Archive, How To & Tutorials, Industry News & Updates, Social Media, Social SEO|Tags: , , , , , , |Comments Off on Brand Ambassadors are Better than Celebrity Endorsements

5 Easy Formatting Tips to Make Your Blog Instantly More Readable

You’ve just written a blog post, and you can’t wait to publish it. It’s full of useful information and striking imagery that is bound to generate hundreds of shares and likes. In fact, it’s downright revolutionary. But once you’ve posted it, and the days start going by, nobody seems to care about your legendary blog [...]

By |2019-12-04T16:33:41-07:00May 6th, 2014|Categories: Archive, How To & Tutorials|Tags: , , |Comments Off on 5 Easy Formatting Tips to Make Your Blog Instantly More Readable

How to Write a Great Blog Post Even If You’re not a "Writer"

Write the Way You Speak: A Conversational Style Will Make You Easier to Understand, and Won’t Scare Away Any Readers It’s always been interesting to me how many people think they suck at writing. Some of these people are extremely articulate when they speak. In regular conversation, they get along quite well and can even [...]

By |2019-12-04T16:45:20-07:00March 4th, 2014|Categories: Archive, How To & Tutorials|Tags: , |Comments Off on How to Write a Great Blog Post Even If You’re not a "Writer"

How to Write a Press Release That Grabs a Reporter’s Attention

A guide for making a reporter’s life easier—and getting some free press while you’re at it! Every day, countless press releases are tossed into the trash bins of newsrooms across the country. Almost all of them will never get an inch of space in the newspaper, and the reason is simple—they’re boring and trite.  Reporters [...]

By |2019-12-04T16:47:32-07:00February 11th, 2014|Categories: Archive, How To & Tutorials, Industry News & Updates|Comments Off on How to Write a Press Release That Grabs a Reporter’s Attention