How Does PPC Work with My SEO Strategy?

Paid Search and organic search engine optimization are sometimes viewed as two completely different practices. While that might technically be true, it’s good to remember just how entwined they are with each other. PPC and SEO are less like partners in your marketing family and more like siblings or even congenital twins! The yin to [...]

By |2019-08-09T18:56:48-06:00July 28th, 2015|Categories: Featured Posts, Frequently Asked Questions, How To & Tutorials, PPC, SEO|Tags: , , , , , , , , |Comments Off on How Does PPC Work with My SEO Strategy?

How Much Should I Budget for Digital Marketing?

As a digital marketing firm, we are constantly asked about the right budget for digital marketing from agency clients, franchise corporations, and small business owners alike. How Much Marketing Budget Is Right? There are a few standard business answers that companies give out, but we’ve learned as digital marketing consultants, there are very few standard [...]

By |2019-12-02T11:35:17-07:00June 11th, 2015|Categories: Featured Posts, Frequently Asked Questions, How To & Tutorials|Tags: , , , , , , , , , |Comments Off on How Much Should I Budget for Digital Marketing?

How Much Does Digital Marketing Cost?

The Cost of Digital Marketing It is an often-asked question, "How much does digital marketing cost?" For whatever reason, many digital fulfillment companies are reluctant to answer it. Dan Posner, VP of Sales at Leadgenix, explains just how much a marketing company, digital design shop, or advertising agency should be paying to outsource digital marketing [...]

Getting Started with Facebook Advertising

It’s been a few months now since Facebook made the change that drastically affected organic reach, but many marketers are still reeling from the blow. Facebook has made it more and more clear that if you want to reach your fans, then you need to do more than just post to your page. This is [...]

The Big Leap 12 Step Program for Excellent Content Creation

Like a recovering addict’s 12-step program, a sustainable content strategy needs to be constantly re-evaluated and re-assessed. You never leave the program—you’re an addict for life. These 12 steps for content marketers are intended to be applied and re-applied, with adjustments made as you go. It’s a never-ending wheel of content creation that will roll [...]

By |2019-08-09T18:56:51-06:00February 24th, 2015|Categories: Featured Posts, How To & Tutorials|Tags: , , , , , , |Comments Off on The Big Leap 12 Step Program for Excellent Content Creation

Why Would an Agency Outsource Digital Marketing?

  Expertise Dan Posner, VP of Sales for Leadgenix, can give you three reasons why an agency would outsource digital marketing. One reason why an agency, a marketing firm, or any kind of SEO firm might want to outsource that work is expertise. A lot of times in the ad agency world, the agency is [...]

By |2019-12-02T11:33:58-07:00February 10th, 2015|Categories: Featured Posts, Frequently Asked Questions|Tags: , , , , , , , , , , |Comments Off on Why Would an Agency Outsource Digital Marketing?

The Art of Selling Yourself Online

We are consistently asked by clients for advice on how to get the biggest bang for their marketing bucks. Seeing as most clients come to us specifically for SEO and Social Media help, they are often overlooking their greatest and most easily controlled asset. This post will offer up some insights on how to utilize [...]

By |2019-12-04T22:48:58-07:00September 4th, 2013|Categories: Archive, Featured Posts, SEO, Web Design & Development|Comments Off on The Art of Selling Yourself Online

The Real Costs of Responsive Websites

One of the most popular buzz words floating around the website and SEO industry currently is the term "Responsive." Responsive websites are sites that can adapt to different sizes of browsers on all the devices that browse the internet. Google recommends to webmasters to consider Responsive Web Design as their first option for making mobile-friendly [...]

By |2019-12-04T23:19:06-07:00May 10th, 2013|Categories: Featured Posts, Web Design & Development|Comments Off on The Real Costs of Responsive Websites

New Responsive Site for Jimmer Fredette

As a proud partner of the Fredette Family Foundation, Big Leap was recently asked to update Jimmer Fredette's annual basketball camp website for 2013. With the main requirement of making it more mobile friendly, we laced it up with a 100% responsive new design. We kept the site to a single page, simple layout, and [...]

By |2019-12-04T23:28:46-07:00April 16th, 2013|Categories: Archive, Featured Posts, Web Design & Development|Tags: |Comments Off on New Responsive Site for Jimmer Fredette