I can only imagine that the best job offered at Lamborghini or Ferrari would be an engineer. Not because it’s the highest paying position, but rather because there is no one there who has a more intimate relationship with the details or the process of creating those cars. I can imagine someone claiming to know […]

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Headlines that Pay for Themselves

Your business could write a million posts for your blog and your website and never get a single hit- unless you have an attention-grabbing headline. Your blog could even be the most well-written piece on the most interesting topic in the world, but with a headline like “Get Car Insurance Today,” no one is going […]

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Success & Strong Visuals

As marketers we’ve been told thousands of times how important a strong visual is. But could it be the link to our success? Absolutely, having a strong visual story could change the way viewers see your brand. So let’s take a look at some facts and figures: The average attention span is 5 seconds. 7% […]

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Creating an Emotional Connection: Advice from Don Draper

As marketers, we often talk about creating an emotional connection with our audience. This is obviously important because we know action and decision making are most strongly linked to emotion, rather than rational or analytical thought. While this is somewhat oversimplified, your brain is generally divided into two main parts, rational and emotional. The rational […]

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