Writing Good Meta Titles and Descriptions

First of all, what are meta titles and descriptions? Put simply, they are the titles and descriptions that you see in a search engine result page (SERP).  So when you Google something the blue text on top of the listing is the meta title and the black text below the green URL it is the [...]

By |2019-08-09T18:57:04-06:00July 15th, 2014|Categories: Archive, How To & Tutorials, SEO|Tags: , , , , , , |Comments Off on Writing Good Meta Titles and Descriptions

Link Building Tactics For Small Businesses (A Balanced SEO Breakfast)

Link building is a very vital part of keeping a balanced SEO breakfast.  As an SEO engineer, I understand I might be slightly biased when I say: it’s probably your most important food group. Omelet with cheese, rice, link building and guest blogging Google’s search algorithm calculates ranking on a whole mess of [...]

By |2019-08-09T18:57:05-06:00July 14th, 2014|Categories: Archive, Industry News & Updates|Comments Off on Link Building Tactics For Small Businesses (A Balanced SEO Breakfast)

3 keys to content placement through guest blogging

Blogs are the life blood of the internet. They essential for getting your messages out and your Google rank up, but are you doing it wrong? Here are some tips on how to do it right. 1. Don’t use a bot service There are many web services out there that promise to get your content [...]

By |2019-08-09T18:57:05-06:00July 14th, 2014|Categories: Archive, SEO|Comments Off on 3 keys to content placement through guest blogging

The Most Practical Resource for Local SEO I've Seen

Lately I have been digging deeper into my local SEO research. I joined the best Google+ communities and forums that are laser-focused on local search tactics; I have been following some of the experts in the local search industry, like the Local Search Dream Team; and it has been very satisfying to finally find the [...]

By |2019-08-09T18:57:05-06:00July 11th, 2014|Categories: Archive, Local SEO|Tags: , , |Comments Off on The Most Practical Resource for Local SEO I've Seen

Why you Should Never Buy Followers, Fans, Likes, etc.

It seems like at least once a week, one of the twitter profiles I manage will gain a new follower that will offer Instagram followers, Facebook likes, Google Plus +1's, and more. They promise x number of followers for x number of dollars. You may have even considered it. I mean it’s a small price [...]

By |2019-08-09T18:57:06-06:00July 10th, 2014|Categories: Archive, Social Media|Tags: , , , , |Comments Off on Why you Should Never Buy Followers, Fans, Likes, etc.

5 Quick Tips To Social Media Success

We here all kinds of tricks and tips that will "help your company succeed in social media marketing". But sometimes all that information can get overwhelming. So I have compiled what I believe to be the top 5 tips of social media marketing and have condensed it into a short and sweet list to help [...]

By |2019-08-09T18:57:06-06:00July 5th, 2014|Categories: Archive, Social Media, Social SEO|Tags: , , , |Comments Off on 5 Quick Tips To Social Media Success

Your Timeline is a Petri Dish: Facebook's Experiment

What do these three things have in common?   The U.S.A. being eliminated from the World Cup. Disgruntled Americans who believe to have made an election mistake. Sizable hurricanes creeping up on the coast.   Any guesses? Although Tom Howard could likely have prevented many of these from happening, there’s a deeper answer here. Answer: [...]

By |2019-08-09T18:57:06-06:00July 3rd, 2014|Categories: Archive, Industry News & Updates, Social Media|Comments Off on Your Timeline is a Petri Dish: Facebook's Experiment

Link Building Tips For Well-Established Companies

The internet is a capitalistic place; it’s a battle ground of competition and there are very few handouts. Call it digital Darwinism, because one of link building's most daunting truths is that the fittest survive. It’s too often that businesses anticipate the internet to be a socialist or communist place. They expect that  just because [...]

By |2019-08-09T18:57:06-06:00June 30th, 2014|Categories: Archive, Industry News & Updates|Comments Off on Link Building Tips For Well-Established Companies

Facebook Video Ads: The Next Big Thing?

We’ve written before about the many tools Facebook offers, from audience insights to unnervingly specific targeting options. Today though, we’re writing about something that hasn’t been released to the general public yet – video ads. Facebook Video Ads Ever since I started working for Big Leap I have fallen in love with Facebook ads. Vastly [...]

By |2019-08-09T18:57:06-06:00June 29th, 2014|Categories: Archive, Industry News & Updates, Social Media|Tags: , , , , |Comments Off on Facebook Video Ads: The Next Big Thing?