Avoid the danger of focusing on the wrong data. Here are 5 key metrics to focus on in order to really grow your business in the coming year!
Certain types of marketing or advertising campaigns can feel relatively cut and dry, even with factors like complicated attribution tossed into the mix. Google Ads, for example, will show you exactly how many clicks an ad got, what terms were used, how much you paid, and whether or not the user convert. Boom, nice and [...]
How to Set Up Goals in Google Analytics Most businesses and almost all marketers know the importance of Google Analytics. This free analytics platform is linked to your site and will track everything from where online your visitors are coming from to the traffic patterns they follow once they’re there. It’s easy to set up [...]
Even if you’ve signed up for Google Analytics and completed their basic tutorials, you probably still have a lot of questions about how you fully take advantage of this free tool. Today, we’re going to cover one of the GA questions we get asked the most: What is the difference between goals and events in Google Analytics?
Google Analytics has changed the way marketing works. Since it began rolling out in 2005 - 2006 Google Analytics has become the go-to website tracking system for many businesses and websites. Why is it so popular? For one thing, it is free or has a free platform that will work for most sites and businesses. [...]
What’s your opinion about statistics? Too often I think stats gets a bad reputation, either being regarded as too complicated or not useful enough. I need to tell you this: you can understand the basic principles of stats, and they will make a huge impact on your digital marketing efforts. Why is Statistics Important [...]
Search engine optimization is more than just the creative work that goes into our strategies. You can spend a lot of time and money carrying out elaborate SEO campaigns, but they will be worth little unless you understand the results. That’s where reporting and attribution come in—they help you identify your successes (and failings) and [...]
Digital marketers from all over Utah met at the Adobe Headquarters in Lehi, Utah on Wednesday to perfect their skills and learn more about the importance of data and analytics. Jeff Sauer, founder of the Jeffalytics Blog, and our very own COO, Tim Eyre, presented at this SLC|SEM event. Tim started the night off by [...]