The Best KPIs for Content Marketing in 2019

Certain types of marketing or advertising campaigns can feel relatively cut and dry, even with factors like complicated attribution tossed into the mix. Google Ads, for example, will show you exactly how many clicks an ad got, what terms were used, how much you paid, and whether or not the user convert. Boom, nice and [...]

By |2019-08-09T18:56:07-07:00January 17th, 2019|Categories: Analytics, Content Marketing|Comments Off on The Best KPIs for Content Marketing in 2019

Easy Way to Set Up Goals in Google Analytics

How to Set Up Goals in Google Analytics Most businesses and almost all marketers know the importance of Google Analytics. This free analytics platform is linked to your site and will track everything from where online your visitors are coming from to the traffic patterns they follow once they’re there. It’s easy to set up [...]

By |2019-08-09T18:56:12-07:00September 11th, 2018|Categories: Analytics|Comments Off on Easy Way to Set Up Goals in Google Analytics

What is the Difference between Goals and Events in Google Analytics

Even if you’re just dipping your toes into the water when it comes to digital marketing, you’ve likely heard of Google Analytics. Google Analytics (GA) is an uber-powerful, free analytics tool offered by the search engine to help you analyze your website traffic, measure your marketing return on investment (ROI), and meet your conversion goals. [...]

By |2019-08-09T18:56:12-07:00August 29th, 2018|Categories: Analytics, SEO|Comments Off on What is the Difference between Goals and Events in Google Analytics

5 Google Analytics Tweaks We Couldn’t Live Without

  Google Analytics has changed the way marketing works. Since it began rolling out in 2005 - 2006 Google Analytics has become the go-to website tracking system for many businesses and websites. Why is it so popular? For one thing, it is free or has a free platform that will work for most sites and [...]

By |2019-08-09T18:56:26-07:00October 23rd, 2017|Categories: Analytics|Comments Off on 5 Google Analytics Tweaks We Couldn’t Live Without

Do Digital Marketing Like a Statistician

What’s your opinion about statistics? Too often I think stats gets a bad reputation, either being regarded as too complicated or not useful enough. I need to tell you this: you can understand the basic principles of stats, and they will make a huge impact on your digital marketing efforts.   Why is Statistics Important [...]

By |2019-08-09T18:56:30-07:00February 20th, 2017|Categories: Analytics, Reporting|Comments Off on Do Digital Marketing Like a Statistician

SEO for SaaS Companies – Reporting & Attribution Basics

Search engine optimization is more than just the creative work that goes into our strategies. You can spend a lot of time and money carrying out elaborate SEO campaigns, but they will be worth little unless you understand the results. That’s where reporting and attribution come in—they help you identify your successes (and failings) and [...]

By |2019-08-09T18:56:36-07:00October 20th, 2016|Categories: Analytics, How To & Tutorials, SEO|Comments Off on SEO for SaaS Companies – Reporting & Attribution Basics

[RECAP] “Let’s Get Analytical” with Tim Eyre and Jeff Sauer – SLC|SEM

Digital marketers from all over Utah met at the Adobe Headquarters in Lehi, Utah on Wednesday to perfect their skills and learn more about the importance of data and analytics. Jeff Sauer, founder of the Jeffalytics Blog, and our very own COO, Tim Eyre, presented at this SLC|SEM event. Tim started the night off by [...]

By |2019-08-09T18:56:38-07:00June 16th, 2016|Categories: Analytics, Events|Comments Off on [RECAP] “Let’s Get Analytical” with Tim Eyre and Jeff Sauer – SLC|SEM