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5 Google Analytics Tweaks We Can't Live Without

5 Google Analytics Tweaks We Couldn’t Live Without

  Google Analytics has changed the way marketing works. Since it began rolling out in 2005 – 2006 Google Analytics has become the go-to website tracking system for many businesses and websites. Why is it so popular? For one thing, it is free or has a free platform that will work for most sites and […]

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Do Digital Marketing Like a Statistician

Do Digital Marketing Like a Statistician

What’s your opinion about statistics? Too often I think stats gets a bad reputation, either being regarded as too complicated or not useful enough. I need to tell you this: you can understand the basic principles of stats, and they will make a huge impact on your digital marketing efforts.   Why is Statistics Important […]

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SEO for SaaS Companies – Reporting & Attribution Basics

Search engine optimization is more than just the creative work that goes into our strategies. You can spend a lot of time and money carrying out elaborate SEO campaigns, but they will be worth little unless you understand the results. That’s where reporting and attribution come in—they help you identify your successes (and failings) and […]

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