»James Straatman
James Straatman
Online Marketing Director at Big Leap
James Straatman is an Online Marketing Director at Big Leap. His passion is acquiring massive SEO wins for clients and spending quality time with his family.

How To Set Realistic Expectations In Your SEO Marketing Strategy

Understanding and setting realistic expectations is truly at the heart of any successful SEO marketing campaign. In this article, you will will be presented with a practical approach to understanding the fundamentals and how to set the proper foundation for establishing thriving, long-term client and agency SEO marketing relationships.

Understanding the Fundamentals
There are seven keys to […]

By |July 17th, 2017|Categories: SEO|

Why Small Businesses Should Invest In CRO

Small business resources are tight and focusing those limited resources into the projects and initiatives that produce desired results can be tricky. Conversion Rate Optimization (CRO) is one of those business initiatives that can drive significant improvements to your bottom line.
What Is It & Who’s It For?
Conversion Rate Optimization (CRO) is the process of increasing […]

By |August 18th, 2016|Categories: Conversion Optimization|

6 Must-Have WordPress Plugins to Improve Your Website

Some of the most frequent questions we get asked here at Big Leap are “what plugin do you recommend for SEO,” “what plugin do your recommend for adding forms to my site,” and “what plugin do you recommend for .” In an effort to help answer those questions, we’ve put together this […]

By |April 11th, 2016|Categories: SEO, Tools, WordPress|

10 Steps to Optimize Your Company Blog

One of the most significant SEO strategies your company can implement is publishing valuable, engaging content on a consistent basis to a company blog. Here are a few simple guidelines to properly optimize your blog post content.

Keyword Research
First, research relevant, desired keywords that are important to your organization with the tools listed below. In general, […]

By |October 31st, 2014|Categories: Blogging|