About James Straatman

James Straatman is a Digital Marketing Director at Big Leap. His passion is acquiring massive SEO wins for clients and spending quality time with his family.

How To Set Realistic Expectations In Your SEO Marketing Strategy

Understanding and setting realistic expectations is truly at the heart of any successful SEO marketing campaign. In this article, you will will be presented with a practical approach to understanding the fundamentals and how to set the proper foundation for establishing thriving, long-term client and agency SEO marketing relationships.   Understanding the Fundamentals There are [...]

By |2019-12-09T17:05:52-07:00July 17th, 2017|Categories: SEO|Comments Off on How To Set Realistic Expectations In Your SEO Marketing Strategy

Why Small Businesses Should Invest In CRO

Small business resources are tight and focusing those limited resources into the projects and initiatives that produce desired results can be tricky. Conversion Rate Optimization (CRO) is one of those business initiatives that can drive significant improvements to your bottom line. What Is It & Who’s It For? Conversion Rate Optimization (CRO) is the process [...]

By |2019-12-09T18:02:01-07:00August 18th, 2016|Categories: Conversion Optimization|Tags: , |Comments Off on Why Small Businesses Should Invest In CRO

6 Must-Have WordPress Plugins to Improve Your Website

Some of the most frequent questions we get asked here at Big Leap are “what plugin do you recommend for SEO,” “what plugin do your recommend for adding forms to my site,” and “what plugin do you recommend for [fill in the blank].” In an effort to help answer those questions, we’ve put together this [...]

By |2019-08-09T18:56:39-06:00April 11th, 2016|Categories: SEO, Tools, WordPress|Comments Off on 6 Must-Have WordPress Plugins to Improve Your Website

10 Steps to Optimize Your Company Blog

One of the most significant SEO strategies your company can implement is publishing valuable, engaging content on a consistent basis to a company blog. Here are a few simple guidelines to properly optimize your blog post content. Keyword Research First, research relevant, desired keywords that are important to your organization with the tools listed below. [...]

By |2019-12-09T18:31:21-07:00October 31st, 2014|Categories: Blogging|Comments Off on 10 Steps to Optimize Your Company Blog