About Austin Lund

Austin Lund is a Local SEO specialist at Big Leap. He is on his 6th year in the local search industry and is amazed at all the changes that have taken place and still continue to take place. He gives a special thanks to the Local Search and Local Search Pros Google+ communities for all the local search knowledge they give so freely. Outside of his job, Austin likes to sing professionally, swim competitively, play basketball, and watch movies.

The Number 1 Local Search Ranking Factor

Ever since David Mihm's The 2013 Local Search Ranking Factors, the whole Local SEO world has striven to make adjustments to their local search tactics in order to get their business ranking higher in the local listings of Google. As many "local" geeks know, the #1 local search ranking factor is "Proper Category Association." Proper [...]

By |2019-08-09T18:57:17-06:00February 8th, 2014|Categories: Archive, Local SEO|Tags: , , |Comments Off on The Number 1 Local Search Ranking Factor

Local Search Ranking Factors

Local search is very essential part of search engine optimization. A study shows that 43 percent of total Google search queries are local. And this study shows that 50 percent of mobile search is local. So anything you do to get your business ranking higher on the local listings of Google is well worth your time. [...]

By |2019-08-09T18:57:19-06:00January 25th, 2014|Categories: Archive, How To & Tutorials, Local SEO|Tags: , , , , |Comments Off on Local Search Ranking Factors

Should I Create My Business Listing on Google Places or Google+?

This is a good question seeing as the Google+ platform and Google Places are somewhat similar in nature; however, this situation does give us two different options as to where we create a new business listing. Which is the Better Option? Before answering that question, you should know that no matter which option you go [...]

By |2019-08-09T18:57:20-06:00January 11th, 2014|Categories: Archive, Local SEO|Tags: , |Comments Off on Should I Create My Business Listing on Google Places or Google+?

How to Get More Clients by Utilizing Google Local

Every business's ultimate goal is to attract quality clients more easily, and in turn make more money consistently overtime. This will allow you to take more time off and have more fun--both in business and at home. Secrets to Getting More Quality Clients Now how does a business get more quality clients by using Google? Jon Rognerud, [...]

By |2019-08-09T18:57:24-06:00November 16th, 2013|Categories: Archive, Local SEO|Tags: , , , |Comments Off on How to Get More Clients by Utilizing Google Local

Google+ Local Expertise

There are many questions business owners have about their Google+ Page and their Local Google+ Page, like, What is the difference between the two pages? Do we need to verify our business on both? How do we merge the two pages so that we can manage just one page? Gplus Expertise All the answers to [...]

By |2019-08-09T18:57:25-06:00November 9th, 2013|Categories: Archive, Local SEO|Tags: , |Comments Off on Google+ Local Expertise

Whitespark's Local Citation Finder

As I mentioned in a previous post, a citation is a mention of your business name, address, and phone number on another webpage. As we learn from GetListed, “citations are a key component of the ranking algorithms of the major search engines. Other factors being equal, businesses with a greater number of citations will probably rank [...]

By |2019-08-09T18:57:30-06:00October 26th, 2013|Categories: Archive, How To & Tutorials, Local SEO|Tags: , , , , |Comments Off on Whitespark's Local Citation Finder

The Local Algorithm through the Years

So where should you be focusing your energy when it comes to local search tactics? What should you be doing to get your business ranking higher in the Google local search results? Well the answer to that question has changed over the years, and is still evolving. In the video below, David Mihm, the Director [...]

By |2019-08-09T18:57:34-06:00October 5th, 2013|Categories: Archive, Local SEO|Tags: , , |Comments Off on The Local Algorithm through the Years

What is the Difference between Google+ Local and Google Places for Business?

So what is all this "Google+ Local"/"Google Places for Business" talk? What is the difference between the two? And do we need to verify our business on both? Let me answer those questions for you. Google Places for Business When you verify your business on Google Places, the search engines receive the information you submitted [...]

By |2019-08-09T18:57:39-06:00September 14th, 2013|Categories: Archive, Local SEO, SEO, Social Media, Social SEO|Tags: , , , , , |Comments Off on What is the Difference between Google+ Local and Google Places for Business?

What is a Citation?

*UPDATED* June 4, 2015 From day one of my job as an SEO engineer, I sought to help clients rank higher on the local listings section of the SERPs. One of the things that has a huge impact on ranking your business higher is citation-building. What are citations by definition? The Definition Moz’s Local Learn [...]

By |2019-08-09T18:57:40-06:00September 6th, 2013|Categories: Archive, Local SEO|Tags: , , , , |Comments Off on What is a Citation?