I first heard the term SEO in college while speaking with my counselor about the type of work I wanted to do. I explained that I was interested in working with businesses and marketing through the internet, which I felt was (and still is) a readily-available tool that many businesses have not yet taken full advantage of.
Her reply was something along the lines of “What you’re interested in doing is called SEO.”
Needless to say, I had a few questions.
What is SEO?
If you’re currently involved in maintaining a business, you may have heard the term “SEO” thrown around at least once or twice. SEO stands for Search Engine Optimization and can be a valuable tool in growing your business.
What is the goal of SEO?
The ultimate goal of Search Engine Optimization is to direct potential customers to your online presence and,
with the internet being a primary source for finding information on countless products and services, SEO is necessary any time you want to stand out above your competition.
It’s also important to note that SEO can be used to benefit both your online presence and your brick-and-mortar location and, as a result, make you money on both fronts.
How is this goal achieved?
Because the inner workings of SEO are very technical in nature, it’s best to have a dedicated SEO team work with you on many of the steps necessary to direct traffic to your site.
Search engines such as Google give priority to websites that they feel will be most helpful to users. With an array of tools at their disposal, SEO engineers study the way search engines such as Google view your website and then make on-site and off-site improvements that show the search engines that your website is what users are looking for when they search.
Two of the more basic things SEO engineers analyze include backlinks and website content.
Backlinks – Backlinks are like street signs directing customers to your online presence. Among other places, they can be found in directories (essentially the Yellow Pages for web sites), blog comments, or blog posts and articles.
Content – Your website, like your physical store, should be clean, easy to navigate, and contain the information and products that your customers are looking for. If it’s cluttered or confusing, potential