It’s time to prepare for your 2021 marketing plan. But before you can even think about doing that, we need to look at this year’s data. 

You might think that analyzing 2020’s data in the long run won’t be very helpful, or that the “trends” we saw were only caused by the effects of COVID-19. But even though 2020 has been anything but normal, there is still a wealth of insights to gain.

If there is one insight we could take away from this year’s marketing trends, it is that every business needs to invest in SEO and digital marketing. Especially with the effects of this year’s pandemic, more and more businesses are relying on their online sales to stay afloat. And there are six pillars of digital marketing that can help companies boost those sales:

  1. SEO
  2. Content Marketing
  3. Social Media Marketing
  4. Email Marketing
  5. Conversion Rate Optimization
  6. Reputation Management

Here are 55 digital marketing stats about each of those pillars so you can paint a better picture of what your marketing strategy should look like next year.

SEO

1. 68% of online experiences start with a search engine. (BrightEdge)
2. About 64% of marketers are actively investing time in search engine optimization. (Hubspot)
3. Google currently has 86% of the search engine market. (Statistica)
4. The #1 organic result on Google gets an average click-through rate of 31.7%. (Backlinko)
5. Meanwhile, 67.6% of all search engine clicks go to the first five organic results. (Zero Limit Web)
6. Almost 60% of pages ranking in the top ten Google search results are three or more years old. (Ahrefs)
7. Google handles 81,000 searches per second. (Worldometers)
8. Mobile searches account for over half (58%) of all Google searches. (Hitwise)

CONTENT MARKETING

9. Over 70% of marketers are actively investing in content marketing. (Hubspot)
10. Blogs give sites 434% more indexed pages and 97% more indexed links. (Taxoo)
11. Video has overtaken blogs and infographics as the most commonly used content marketing format. (Hubspot)
12. Content marketing generates 3 times more leads than traditional marketing. (Demand Metric)
13. Content marketing also costs 62% less than traditional marketing, making its ROI significantly higher. (Demand Metric)
14. Over 70% of consumers prefer getting to know a company through articles rather than ads. (Taxoo)
15. Blogs are 63% more likely to influence a purchase than magazines. (Taxoo)
16. 92% of marketers report that their content is a valuable business asset. (Review42)

SOCIAL MEDIA

17. There are 4.57 billion active users on some form of social media. (Statistica)
18. About 54% of social media browsers use a social media platform to research a product. (GlobalWebIndex)
19. The most common posting-frequency for social media marketers is three-to-four times a week. (Hubspot)
20. An average person will spend up to 3 hours a day on social media. (GlobalWebIndex)
21. Over 73% of marketers believe social media has helped their marketing campaigns be effective. (Buffer)
22. 71% of consumers who’ve had a positive experience with a brand on social media are likely to recommend that brand to their friends and family. (Lyfemarketing)
23. The best times to post for high engagement on Instagram and Facebook is during the middle of the weekdays (Monday-Friday), around 10 am to 4 pm.(Sprout Social)
24. 18% of marketers use Facebook Groups. (Hubspot)

EMAIL MARKETING

25. 35% of marketers send their customers 3-5 emails every single week. (Hubspot)
26. 81% of B2B marketers say their preferred form of content marketing is email newsletters. (Content Marketing Institute)
27. For every $1 spent on email marketing, you can expect a $42 return. (DMA)
28. The average open rate for emails in North America is 19%. (GetResponse)
29. About 35% of marketers prefer to send customers three-to-five emails a week. (Hubspot)
30. CTA buttons in emails, as opposed to test links, increase click-through rates by 28%. (Campaign Monitor)
31. 42.3% of people will delete an email if it’s not optimized for mobile. (SaleCycle)
32. Promotional email is the most common type of email marketing that businesses use. (Hubspot)

CONVERSION RATE OPTIMIZATION

33. The average landing page conversion rate is 2.35%. (Wordstream)
34. Mobile conversion rate is lower, about 1.53% in 2019. (Statistica)
35. Meanwhile, desktop users have a conversion rate of 4.14%. (Statistica)
36. Paid search and organic search deliver the highest conversion rates and lowest bounce rates. (Episerver)
37. Business with 40 optimized landing pages get 12 times more leads than those with only 1 to 5 landing pages. (Hubspot)
38. In spite of that, the majority of B2B businesses (62%) have less than 6 landing pages. (Hubspot)
39. Long-form landing pages can generate 220% more leads than a regular landing page. (Invesp)
40. Only 17% of marketers use A/B tests on their landing pages to improve conversion rates. (Hubspot)

MARKETING AUTOMATION

41. In 2019, 51% of companies were using marketing automation. (Email Monday)
42. Nearly 90% of companies who use marketing automation say their strategy is successful. (SharpSpring)
43. 75% of all companies use marketing automation. (Social Media Today)
44. Of those companies that use marketing automation, 23% automate their content delivery. (Hubspot)
45. 76% of marketing automation users see a positive ROI within its first year of use. (Marketo)
46. 80% of companies report an increase of leads after implementing marketing automation (Invespcro)
47. 77% of marketers report an increase in conversions due to automation. (Invespcro)

REPUTATION MANAGEMENT

48. Perhaps unsurprisingly, 81% of consumers will trust the advice of their friends and families over a business. (Hubspot)
49. However, 75% of shoppers say they trust online reviews as much as a personal recommendation. (BrightLocal)
50. Product reviews are over 12 times more trusted than product descriptions and sales copy. (eMarketer)
51. 48% of consumers will only pay attention to reviews written within the last two weeks. (BrightLocal)
52. The average local marketer will spend 17% of their time on online reputation management. (BrightLocal)
53. Almost 70% of online consumers will look at a product review before making a purchase. (OptimMonster)
54. 71% of consumers are inclined to come back to a business that responded to one of their reviews. (BrightLocal)
55. 47% of worldwide internet users say they leave an online review at least once a month. (GlobalWebIndex)

Big Leap Will Help You Get Ready for 2021

After going through this list, you probably realized that there is A LOT to be done to prepare for next year. Trust us, we know. But don’t worry, that’s where we come in.

Contact Big Leap today to get ready for 2021. We have experts that work in each of these digital marketing pillars, so we can help you create a multi-faceted 2021 marketing plan. And without strategies, you’ll see impressive results that will last you for years to come.

Jack Greaves