Ranking well for local keywords can make or break a location-based business, especially in the service industry. Our local search campaigns help you increase brand awareness and drive business with qualified, local leads. Whether your business has one location or has several multi-location franchises, we can find a solution for you. Local search is just one component of a larger organic search (SEO) strategy and can be integrated with a geo-targeted paid search campaign.
Building and Optimizing Listings
The quantity, quality, and consistency of your business listings is an important ranking factor in local search. We’ll start your local search campaign by looking for opportunities to optimize and increase your current listings. We look at general sites such as Google My Business, Bing Local, Yelp, social channels, as well as industry-specific sites (e.g. Avvo for lawyers) to find listing opportunities. If you already have a listing set up, we’ll optimize the listing to include photos, descriptions, proper website listings, and accurate location markers. We’ll also find and fix NAP (name/address/phone number) inconsistencies across all listings and citations.
Not only can a positive review encourage new customers, but they’re also a great way for local businesses to compete against larger chain retailers. Online ratings are an important local search ranking factor, and often show up in SERPs. We’ve seen great success in helping businesses manage and improve their online ratings. Some of our tactics include regular monitoring, responding promptly and personally, and asking for reviews at appropriate touch points. Learn how online reviews can be incorporated into a reputation management strategy.
Local Content Campaigns
Building relevant and natural local links is an important focus for many local search campaigns. Creating a local content campaign is a great way to build these links. We will work with you to reach out to local websites, news affiliates, and bloggers to create fun and engaging content relevant to your brand. Learn more about our content marketing services.
Our reporting for local search campaigns offers you important insight into your local performance. Our reports can include both localized rank reporting and mobile rank reporting. If your site implements local search, we will take the proper measures to ensure that it’s optimized correctly for local search. As with any of our digital marketing campaigns, we are committed to full transparency and open communication.
Contact us today to learn how your business can benefit from local SEO.