Conversion optimization is an important component of any digital marketing strategy. Make the most of all the new traffic to your site by learning how to convert visitors into paying customers. Here are a few of the things we look at when optimizing your website.
Every aspect of your website should be designed with the user in mind. While we also optimize for search engines, our primary focus is to make your website easy to use. Optimizing for user experience can include anything from content, to navigation, to button placement.
Landing pages are a great way to capture new traffic and introduce visitors to your brand. Constantly testing different types of creatives on your website will provide incremental lifts in conversions. Landing page optimization can also include user and traffic segmentation to create different experiences for different types of users.
Brand consistency across your website and landing pages is key. Transitions between various destinations on your website should be seamless. A consistent design and message across the board can give website visitors the trust they need to convert into customers.
To learn more about our conversion optimization services, contact us today.