The Yahoo!/Bing merger announced in early 2009 will begin to finally roll out in upcoming months.  In an email sent to Yahoo! advertisers, the company officially announced that it will slowly begin live testing Bing results on Yahoo.com as early as this month.

What does this mean from an SEO perspective?  While Google continues to dominate search share each month, the combination of Yahoo! and Bing will account for approximately 30% of the search volume coming from the Bing algorithm. 

Our historical ranking data shows that Google and Bing are much more inline in terms of their ranking algorithms.  The ranking variance between Google/Bing is much less than Google/Yahoo for almost every client.  So as Yahoo! continues to utilize Bing results, our clients will actually see an increase in traffic.  Thank you YaBing!

Bryan Phelps
CEO at Big Leap
Bryan is Big Leap's CEO and founder. When he's not working on the business you can find him spending time with his family, enjoying the sun in St. George, UT, or hitting the links. Maybe all three.