Viral Videos bring instantaneous fame.

We live in a world where people can go from being nobody’s to pop icons in a matter of months. Take Psy, for example. The music video for his song, “Gangnam Style” has accrued more than 1.25 billion (with a B) hits since being posted last year in July.

In the years since YouTube was launched, there have hundreds of viral videos which have contributed to the unique culture of the Internet. When someone posts a video to YouTube they have no idea what is about to happen in terms of viewership. In fact, not even the experts are quite sure.

Unruly Share Rank

But, apparently that is all about to change. A company in the UK, Unruly, specializes in collecting data about viral videos, and claims they have a tool that can predict whether or not a video is going to go viral. It was created to help advertisers know how much attention there videos would get across social media and how much money they should put into promotion.

They call it the Unruly Share Rank, an algorithm that will help advertisers “gain insight into the psychological, social and content triggers that affect the success of their video content.” Sounds like a pretty nice set up. So how does this algorithm work?

Well, they actually have told anybody. And probably don’t ever intend to tell (very similar to Coke’s “secret ingredient.”) But they shared a few pieces of information on how it was developed. The algorithm is based on seven years of data from the Unruly Viral Video Chart and the algorithm includes more than 10,000 data points. They combined all this data with results of tests that were performed in which a subject’s emotional reaction to a video and his/her desire to share it were measured.

What Does The Future Hold?

While pricing for Share Rank was not disclosed, it will be interesting to see how it plays out in the market.  Will it be solely utilized by advertisers in their efforts to gain support of additional consumers, or will it be used by your everyday YouTubers looking to make it big? There are already several companies, like the Old Spice marketing team, that really utilize viral videos. We can imagine they will continue to do so and that other companies will follow.

We don’t have all the answers when it comes to making a video go viral, (our bad, we should have spent the last seven years gathering data) but we have all the resources and knowledge needed to give you a good shot. We also have other experts in the field of social media who specialize in building social profiles and Internet marketing.

photo credit: KOREA.NET – Official page of the Republic of Korea via photopin cc

Jamie Bates
Online Marketing Director