Many online consumer raking programs are used to file complaints against your company. The downside to consumer picks are that the majority of people who care enough to submit their opinion are extremists. Those who have a great experience with your site and people who despise your company will leave comments. This leaves the middle ground of average consumers barren.
Groups of people who have a negative experience with your company can band together to destroy your reputation online. This can have a devastating effect on the future of your business. The best way to counter these types of negative comments is through online reputation management.
Here are some quick tips to online reputation management:
1. Always be creating fresh content: Anything from blogs, social media (Twitter, Linkedin, etc…), or submitting articles online will help your site to stay up to date. This will increase the frequency that search engines will review your site.
2. Build more links: The more links you have to your site the more credible it will become. If you can outrank the negative comments about your site by creating more links then there is a better chance that people won’t see the complaints or believe them to be credible.
3. SEO: The more SEO you are involved in the quicker online reputation management will work. If you stay active and up-to-date there is a good chance that you can salvage any damaged reputation.
Even if you don’t currently have a negative comments on consumer review sites these steps will help you to maintain a positive image. If you stay on top of your content you won’t ever need to stress about online reputation management.