So where should you be focusing your energy when it comes to local search tactics? What should you be doing to get your business ranking higher in the Google local search results? Well the answer to that question has changed over the years, and is still evolving.
In the video below, David Mihm, the Director of Local Search Strategy at Moz, gives a chronological explanation of local search tactics implemented from the 1990’s to the present. From title tags and links, to citations and location data, to reviews, and recently to the social aspect from Google+ Local, we see how the local algorithm changes through the years while still upholding each preceding local search tactic. This video will give you a better idea of how local search works.