Organic reach has been dropping over the past while. This means less and less of your fans will see your posts in their newsfeed. Alas, what can be done?!? Here at Big Leap, we’ve been using several tactics to maintain a strong Facebook presence. Facebook has given companies a variety of ways to reach their target audience.
Sponsored posts are one of Facebook’s answers to achieving greater reach and naturally this service does not come free. Many companies are running Facebook ads and while that is important, if it is the only Facebook advertising tool you’re using then you will be missing out on a lot. Whether you make “dark” posts, boosted posts, promoted posts, or some other form of sponsored post – you can have as much reach and control as you have capital.
Increase Engagement and Exposure
Well-made Facebook ads can be great for generating more likes, but what if you’re happy with the number of likes your page has and instead want more engagement? This is where Facebook sponsored posts come in. They can be great for getting more engagement, and as always you can bid for engagement or for impressions. You can target fans of your page, friends of your fans, or literally any active Facebook user. This all depends on which type of post advertisement you use.
Highly Specific Targeting
Similar to ads, you can be as broad or as specific as you want with your targeting. Whatever objective you have in mind, Facebook has the tools to help you get it done. Do you want to easily do A/B testing? Facebook’s Power Editor lets you duplicate ads instantly and then change whatever variables you want. Interested in quickly gaining exposure for your most recent post? Boosted posts are by far the easiest way to gain greater reach. It all depends on what you want (i.e. likes, shares, traffic to your website, etc.) and your creativity. The tools are out there, you just need to learn how to use them. We have offered social media services for several years now and we have witnessed many changes in the industry. Social media platforms come and go, but we’re confident Facebook will be here for a while. Don’t get left behind, be sure to regularly check on our blog!