»Tag:ROI

How to Set Actionable, Measurable, and Attainable Digital Marketing Goals

Setting actionable, measurable, and attainable business goals is crucial to doing good business. It gives you something to work toward as well as something to look back on and hold yourself accountable to.

When it comes to digital marketing, goals are just as important. In fact, having effective goals at the onset can make the difference […]

By |October 27th, 2015|Categories: Article, Frequently Asked Questions, How To & Tutorials, SEO|

How Do You Measure the ROI of Social Media?

If you ever had to justify a social media budget, then you’ve grappled with this question.

The answer isn’t as simple as you’d think. Traditionally, to measure ROI you calculate the number of leads you generated from your marketing campaign. You track which ones turned into sales. If you can prove that your marketing efforts resulted […]

By |March 16th, 2015|Categories: How To & Tutorials|