»Tag:return on investment

How Do You Measure the ROI of Social Media?

If you ever had to justify a social media budget, then you’ve grappled with this question.

The answer isn’t as simple as you’d think. Traditionally, to measure ROI you calculate the number of leads you generated from your marketing campaign. You track which ones turned into sales. If you can prove that your marketing efforts resulted […]

By |March 16th, 2015|Categories: How To & Tutorials|