»Tag:Marketing

5 Ways To Market Your Business Through Reddit

As discussed in The Growing Effect of Social Media On Marketing, adapting your marketing strategies to utilize current, popular social media platforms is absolutely essential for effective business. Reddit, a new, unique networking online community, is one particularly favored marketing platform that allows users to submit news, text, direct links, media and other personalized content.

Though […]

By |November 23rd, 2015|Categories: Article, Featured Posts, Frequently Asked Questions, How To & Tutorials|

How Much Should I Budget for Digital Marketing?

As a digital marketing firm, we are constantly asked about the right budget for digital marketing from agency clients, franchise corporations, and small business owners alike.
How Much Marketing Budget Is Right?
There are a few standard business answers that companies give out, but we’ve learned as digital marketing consultants, there are very few standard business answers. […]

By |June 11th, 2015|Categories: Featured Posts, Frequently Asked Questions, How To & Tutorials|

Help Big Leap Win Money

Did you know that your vote can help us win money?

It’s true! If you vote for Big Leap as an awesome small business, we could win up to $100k! For the 4th consecutive year, Chase Bank is running their Mission Main Street Grants contest. This year they’re giving 20 small businesses a $100,000 grant if […]

By |June 3rd, 2015|Categories: Article, Industry News & Updates|

How Do You Measure the ROI of Social Media?

If you ever had to justify a social media budget, then you’ve grappled with this question.

The answer isn’t as simple as you’d think. Traditionally, to measure ROI you calculate the number of leads you generated from your marketing campaign. You track which ones turned into sales. If you can prove that your marketing efforts resulted […]

By |March 16th, 2015|Categories: How To & Tutorials|

Why Would an Agency Outsource Digital Marketing?

 
Expertise
Dan Posner, VP of Sales for Leadgenix, can give you three reasons why an agency would outsource digital marketing. One reason why an agency, a marketing firm, or any kind of SEO firm might want to outsource that work is expertise. A lot of times in the ad agency world, the agency is an expert […]

By |February 10th, 2015|Categories: Featured Posts, Frequently Asked Questions|

Is Your Marketing Working?

The current definition of marketing is:
“The activity for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”                                                                                                       –The American Marketing Association, Approved July 2013
That definition puts a lot of focus on the creating awareness part of your marketing and communication, but more and more, businesses today […]

By |January 20th, 2015|Categories: How To & Tutorials|

Giving Your Brand a Voice Through Your Employees

One of the perks of working in digital marketing is that there are so many different social media platforms to explore and use to connect companies with customers. With the ever-growing popularity of social media, I’m always surprised by how many businesses ignore a key component of their marketing strategy—their employees.

Surprised? You shouldn’t be. People […]

By |December 11th, 2014|Categories: Social Media|

What is Reddit and How Can I Use it for SEO?

Before posting and commenting on Reddit, you need to know your way around. This is key to getting “upvotes” and becoming a great resource to the community. Here are a few things to know about Reddit that will help you get started:

Upvotes/Downvotes: Reddit works completely off of a voting system. If someone likes your post, […]

By |November 26th, 2014|Categories: Marketing, Social Media|

A New Trend in Marketing

The release of the third film in the Hunger Games series, “Mockingjay Part 1,” is being hotly anticipated. Their marketing team knows it, and we at Big Leap have noticed. They’ve taken a new direction in their campaign for this film than they have in the past two, and although it doesn’t mention the film’s […]

By |July 21st, 2014|Categories: Archive, Industry News & Updates, Social Media|

Creating an Emotional Connection: Advice from Don Draper

As marketers, we often talk about creating an emotional connection with our audience. This is obviously important because we know action and decision making are most strongly linked to emotion, rather than rational or analytical thought.

While this is somewhat oversimplified, your brain is generally divided into two main parts, rational and emotional. The rational side […]

By |June 10th, 2014|Categories: Archive, Social Media|